國立虎尾科技大學 |

(Not) getting paid to do what you love = gender, social media, and aspirational work /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	(Not) getting paid to do what you love/ Brooke Erin Duffy.
Reminder of title:	gender, social media, and aspirational work /
remainder title:	Gender, social media, and aspirational work
Author:	Duffy, Brooke Erin.
Published:	New Haven :Yale University Press, : c2017.,
Description:	1 online resource (308 p.) :ill. :
Subject:	Online social networks - Economic aspects. -
Online resource:	https://www.degruyter.com/isbn/9780300227666
ISBN:	9780300227666

(Not) getting paid to do what you love = gender, social media, and aspirational work /
Duffy, Brooke Erin.

(Not) getting paid to do what you lovegender, social media, and aspirational work /[electronic resource] :Gender, social media, and aspirational workBrooke Erin Duffy. - 1st ed. - New Haven :Yale University Press,c2017. - 1 online resource (308 p.) :ill.

Includes bibliographical references and index.

Entrepreneurial wishes and career dreams -- The aspirational ethos: gender, consumerism, and labor -- (Not) just for the fun of it: the labor of social media production -- Branding the authentic self: the commercial appeal of "being real" -- "And now, a word from our sponsor": attracting advertisers, building brands, leveraging (free) labor -- The "Instagram filter": dispelling the myths of entrepreneurial glamour -- Aspirational labor's (in)visibility -- Epilogue: the aspirational labour of an academic.

"An illuminating investigation into a class of enterprising women aspiring to 'make it' in the social media economy but often finding only unpaid work. Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose 'passion projects' amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can 'make it'--and stand out among freelancers, temps, and gig workers--Duffy asks us all to consider the stakes of not getting paid to do what you love"--Provided by publisher.

ISBN: 9780300227666

Standard No.: 99972508543Subjects--Topical Terms:

777390
Online social networks
--Economic aspects.

LC Class. No.: HC79.I55 / D8665 2017

Dewey Class. No.: 302.231

(Not) getting paid to do what you love = gender, social media, and aspirational work /
LDR:02874cam a2200337 a 4500 001 1042021
003 OCoLC
005 20180228012841.0
006 m o d
007 cr cnu---unuuu
008 211216s2017 nyua ob 001 0 eng d
020 $a 9780300227666 $q (electronic bk.)
020 $a 0300227663 $q (electronic bk.)
020 $z 9780300218176 $q (hbk.)
020 $z 0300218176 $q (hbk.)
024 8 $a 99972508543
035 $a 988325977
040 $a N $b eng $c N $d IDEBK $d EBLCP $d N $d YDX $d JSTOR $d WAU $d TEFOD $d CSAIL $d CNCGM $d MERUC $d OCLCQ $d U3G $d IOG $d ERL $d OCLCF $d UAB $d OH1
043 $a n-us---
050 4 $a HC79.I55 $b D8665 2017
050 4 $a HM745 $b .D84 2017
082 0 4 $a 302.231 $2 23
100 1 $a Duffy, Brooke Erin. $3 1342062
245 1 0 $a (Not) getting paid to do what you love $h [electronic resource] : $b gender, social media, and aspirational work / $c Brooke Erin Duffy.
246 3 0 $a Gender, social media, and aspirational work
250 $a 1st ed.
260 $a New Haven : $b Yale University Press, $c c2017.
300 $a 1 online resource (308 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Entrepreneurial wishes and career dreams -- The aspirational ethos: gender, consumerism, and labor -- (Not) just for the fun of it: the labor of social media production -- Branding the authentic self: the commercial appeal of "being real" -- "And now, a word from our sponsor": attracting advertisers, building brands, leveraging (free) labor -- The "Instagram filter": dispelling the myths of entrepreneurial glamour -- Aspirational labor's (in)visibility -- Epilogue: the aspirational labour of an academic.
520 $a "An illuminating investigation into a class of enterprising women aspiring to 'make it' in the social media economy but often finding only unpaid work. Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose 'passion projects' amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can 'make it'--and stand out among freelancers, temps, and gig workers--Duffy asks us all to consider the stakes of not getting paid to do what you love"--Provided by publisher.
588 $a Description based on print version record.
650 0 $a Online social networks $x Economic aspects. $3 777390
650 0 $a Vocational interests $x Economic aspects $x Sex differences. $3 1342063
650 0 $a Blogs $x Economic aspects. $3 1342064
650 0 $a Fashion $x Blogs $x Economic aspects. $3 1342065
650 0 $a Fashion $x Blogs $x Social aspects. $3 1342066
650 0 $a Women in the mass media industry $x Economic conditions. $3 1342067
650 0 $a Women $x Economic aspects $z United States $y 21st century. $3 1342068
650 0 $a Businesswomen $y 21st century $x Attitudes. $3 1342069
650 0 $a Bloggers $x Economic conditions. $3 1342070
650 0 $a Unpaid labor. $3 1198788
650 0 $a Social media $x Economic aspects. $3 804875
650 0 $a Social sciences in mass media. $3 1111072
650 0 $a Fashion merchandising $x Computer network resources $x Social aspects. $3 1342071
650 0 $a Feminist theory. $3 558952
856 4 0 $u https://www.degruyter.com/isbn/9780300227666