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FinTech Strategy = Linking Entrepreneurship, Finance, and Technology /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	FinTech Strategy/ by Pável Reyes-Mercado.
Reminder of title:	Linking Entrepreneurship, Finance, and Technology /
Author:	Reyes-Mercado, Pável.
Description:	XXV, 200 p. 22 illus., 2 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Entrepreneurship. -
Online resource:	https://doi.org/10.1007/978-3-030-53945-0
ISBN:	9783030539450

FinTech Strategy = Linking Entrepreneurship, Finance, and Technology /
Reyes-Mercado, Pável.

FinTech StrategyLinking Entrepreneurship, Finance, and Technology /[electronic resource] :by Pável Reyes-Mercado. - 1st ed. 2021. - XXV, 200 p. 22 illus., 2 illus. in color.online resource. - Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth,2662-365X. - Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth,.

Part I. The financial-entrepreneurial innovation-technology convergence -- Chapter 1. How Fintech was born? -- Chapter 2. Technological possibilities -- Chapter 3. Entrepreneurship in the Fintech industry -- Part II. Exploring opportunities in Fintech -- Chapter 4. Dynamics of Fintech and the broad financial industry -- Chapter 5. Financial consumer behavior and decision making -- Chapter 6. Consumer segments in the Fintech market -- Chapter 7. Differentiation and sustainable competitive advantage -- Part III. Exploiting opportunities in Fintech -- Chapter 8. Effectuation as a strategic approach -- Chapter 9. Developing a product-market fit -- Chapter 10. Measuring venture performance -- Part IV. Broad outcomes of Fintech -- Chapter 11. Societal outcomes of Fintech -- Chapter 12. Designing a future for Fintech.

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints. Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.

ISBN: 9783030539450

Standard No.: 10.1007/978-3-030-53945-0doiSubjects--Topical Terms:

559908
Entrepreneurship.

LC Class. No.: HB615

Dewey Class. No.: 658.421

FinTech Strategy = Linking Entrepreneurship, Finance, and Technology /
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