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Methods in consumer research.. Volume 2,. Alternative approaches and special applications

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Methods in consumer research./ edited by Gaston Ares, Paula Varela.
remainder title:	Alternative approaches and special applications
other author:	Ares, Gaston,
Published:	Oxford :Woodhead Publishing, : 2018.,
Description:	1 online resource (478 p.) :ill. :
Subject:	Consumers - Research. -
Online resource:	https://www.sciencedirect.com/science/book/9780081017432
ISBN:	9780081017449 (electronic bk.)

Methods in consumer research.. Volume 2,. Alternative approaches and special applications
Methods in consumer research.Volume 2,Alternative approaches and special applications[electronic resource] /Alternative approaches and special applicationsedited by Gaston Ares, Paula Varela. - Oxford :Woodhead Publishing,2018. - 1 online resource (478 p.) :ill. - Woodhead Publishing in food science, technology, and nutrition. - Woodhead Publishing in food science, technology, and nutrition..

Includes bibliographical references and index.

Part I. Doing consumer research in-context 1. Influence of contextual variables on consumer choice 2. Evoked contexts 3. Immersive techniques and virtual reality 4. Evaluation of meals and food pairings 5. Situational factors Part II. Health-related Issues 6. Food intake 7. Satiety and satiation 8. Wellbeing Part III. Psychological and Physiological Measurements 9. Implicit associations 10. Face reader 11. Physiological measurements, EEG and fmRI 12. Eye-tracking Part IV. Designing Studies for Specific Populations 13. Children 14. Elderly 15. Low-income population 16. Cross cultural studies 17. Emerging markets (China, Africa, Middle East) Part V. Consumer Research with Non-food Products 18. Cosmetic products 19. Household products 20. Consumer driven product design.

ISBN: 9780081017449 (electronic bk.)

Nat. Bib. No.: GBB7O2221bnbSubjects--Topical Terms:

568931
Consumers
--Research.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.32 / .M48 2018

Dewey Class. No.: 658.834

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