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Experiential marketing = a practical...
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ProQuest (Firm)
Experiential marketing = a practical guide to interactive brand experiences /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Experiential marketing/ Shaz Smilansky.
Reminder of title:
a practical guide to interactive brand experiences /
Author:
Smilansky, Shaz.
Published:
London ;Kogan Page, : 2009.,
Description:
vi, 264 p. :ill. :
Subject:
Target marketing. -
Online resource:
Click to View
Experiential marketing = a practical guide to interactive brand experiences /
Smilansky, Shaz.
Experiential marketing
a practical guide to interactive brand experiences /[electronic resource] :Shaz Smilansky. - London ;Kogan Page,2009. - vi, 264 p. :ill.
Includes bibliographical references (p. [258]-259) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
571369
Target marketing.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.1255 / .S55 2009
Dewey Class. No.: 658.8/27
Experiential marketing = a practical guide to interactive brand experiences /
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