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The online marketplace advantage : = sell more, scale faster, and create a world-class digital customer experience /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The online marketplace advantage :/ Philippe Corrot, Adrien Nussenbaum.
Reminder of title:	sell more, scale faster, and create a world-class digital customer experience /
remainder title:	Sell more, scale faster, and create a world-class digital customer experience
Author:	Corrot, Philippe.
other author:	Nussenbaum, Adrien.
Published:	Hoboken, NJ :John Wiley & Sons, Inc., : c2023.,
Description:	xxiv, 199 p. :ill. ; : 24 cm.;
Notes:	Includes index.
Subject:	Electronic commerce. -
ISBN:	9781119864745 (hbk.) :

The online marketplace advantage : = sell more, scale faster, and create a world-class digital customer experience /
Corrot, Philippe.

The online marketplace advantage :sell more, scale faster, and create a world-class digital customer experience /Sell more, scale faster, and create a world-class digital customer experiencePhilippe Corrot, Adrien Nussenbaum. - Hoboken, NJ :John Wiley & Sons, Inc.,c2023. - xxiv, 199 p. :ill. ;24 cm.

Includes index.

"Traditional ecommerce business models are stagnating; online marketplaces grew at more than twice the rate of digital commerce overall in 2020. Only businesses that create online marketplaces that mirror the experience at Amazon, Alibaba, and other platforms can expect to grow significantly. The Online Marketplace Advantage breaks that monopoly on technology and gives B2B and B2C businesses the tools and know-how they need to create enterprise platforms and compete with the Amazon machine. Readers will understand their marketplace business case and operations strategy, learn the components necessary for their success, and receive a playbook for implementation within a quarter. They'll learn execution and change management best practices from Mirakl partners in the field, and receive resources for onboarding third party sellers and logistics partners. And they'll have access to Mirakl's proprietary research, including its Enterprise Marketplace Index and Enterprise Marketplace Seller Report, and case studies from global leaders."--

ISBN: 9781119864745 (hbk.) :NT1108 Subjects--Topical Terms:

557942
Electronic commerce.

LC Class. No.: HF5548.32 / .C676 2023

Dewey Class. No.: 658.8/72

The online marketplace advantage : = sell more, scale faster, and create a world-class digital customer experience /
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003 OCoLC
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020 $a 9781119864745 (hbk.) : $c NT1108
020 $z 9781119864820 (epub)
020 $z 9781119864837 (epdf)
035 $a (OCoLC)1374318444
035 $a 1374318444
040 $a DLC $b eng $e aacr2 $c DLC $d YDX $d OCLCF $d N$T $d ORMDA
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050 0 4 $a HF5548.32 $b .C676 2023
082 0 0 $a 658.8/72 $2 23/eng/20230329
100 1 $a Corrot, Philippe. $3 1424012
245 1 4 $a The online marketplace advantage : $b sell more, scale faster, and create a world-class digital customer experience / $c Philippe Corrot, Adrien Nussenbaum.
246 3 0 $a Sell more, scale faster, and create a world-class digital customer experience
260 # $a Hoboken, NJ : $b John Wiley & Sons, Inc., $c c2023.
300 $a xxiv, 199 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
520 # $a "Traditional ecommerce business models are stagnating; online marketplaces grew at more than twice the rate of digital commerce overall in 2020. Only businesses that create online marketplaces that mirror the experience at Amazon, Alibaba, and other platforms can expect to grow significantly. The Online Marketplace Advantage breaks that monopoly on technology and gives B2B and B2C businesses the tools and know-how they need to create enterprise platforms and compete with the Amazon machine. Readers will understand their marketplace business case and operations strategy, learn the components necessary for their success, and receive a playbook for implementation within a quarter. They'll learn execution and change management best practices from Mirakl partners in the field, and receive resources for onboarding third party sellers and logistics partners. And they'll have access to Mirakl's proprietary research, including its Enterprise Marketplace Index and Enterprise Marketplace Seller Report, and case studies from global leaders."-- $c Provided by publisher.
650 # 0 $a Electronic commerce. $3 557942
700 1 # $a Nussenbaum, Adrien. $3 1424013