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Active price management = be a price maker, not a price taker! /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Active price management/ by Sven Reinecke, Laura Johanna Noll.
Reminder of title:	be a price maker, not a price taker! /
Author:	Reinecke, Sven.
other author:	Noll, Laura Johanna.
Published:	Cham :Springer Nature Switzerland : : 2023.,
Description:	ix, 90 p. :ill., digital ; : 24 cm.;
Contained By:	Springer Nature eBook
Subject:	Pricing. -
Online resource:	https://doi.org/10.1007/978-3-031-42049-8
ISBN:	9783031420498

Active price management = be a price maker, not a price taker! /
Reinecke, Sven.

Active price managementbe a price maker, not a price taker! /[electronic resource] :by Sven Reinecke, Laura Johanna Noll. - Cham :Springer Nature Switzerland :2023. - ix, 90 p. :ill., digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

Active Price Management: Fundamentals and Challenges -- Conditions of Price Management -- Goals of Price Management -- Price Management Strategies -- Price Management for Innovations -- Auctions -- Price Management for Business-to-Business Services -- Conclusion.

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability) The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG)

ISBN: 9783031420498

Standard No.: 10.1007/978-3-031-42049-8doiSubjects--Topical Terms:

565614
Pricing.

LC Class. No.: HF5614 / .R456 2023

Dewey Class. No.: 658.816

Active price management = be a price maker, not a price taker! /
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