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Sell the brand first = how to sell your brand and create lasting customer loyalty /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Sell the brand first/ Dan Stiff.
Reminder of title:	how to sell your brand and create lasting customer loyalty /
Author:	Stiff, Dan.
Published:	New York, N.Y. ;McGraw-Hill, : c2006.,
Description:	xx, 262 p. :ill. :
Subject:	Branding (Marketing). -
Online resource:	Click for full text (McGrawHill)
ISBN:	0071470425 (hbk.)

Sell the brand first = how to sell your brand and create lasting customer loyalty /
Stiff, Dan.

Sell the brand firsthow to sell your brand and create lasting customer loyalty /[electronic resource] :Dan Stiff. - New York, N.Y. ;McGraw-Hill,c2006. - xx, 262 p. :ill.

It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.

ISBN: 0071470425 (hbk.)

LCCN: 2006000695

Nat. Bib. No.: GBA642059bnbSubjects--Topical Terms:

571741
Branding (Marketing).
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD69.B7 / S75 2006

Dewey Class. No.: 658.827

Sell the brand first = how to sell your brand and create lasting customer loyalty /
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020 $a 0071470425 (hbk.)
020 $a 9780071470421 (hbk.)
020 $a 9780071491648
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040 $a StDuBDS $b eng $c StDuBDS $d Uk
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050 0 0 $a HD69.B7 $b S75 2006
082 0 0 $a 658.827 $2 22
100 1 $a Stiff, Dan. $3 1432927
245 1 0 $a Sell the brand first $h [electronic resource] : $b how to sell your brand and create lasting customer loyalty / $c Dan Stiff.
260 $a New York, N.Y. ; $a London : $b McGraw-Hill, $c c2006.
300 $a xx, 262 p. : $b ill.
505 0 $a It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
650 0 $a Branding (Marketing). $3 571741
650 0 $a Customer relations. $3 560399
650 0 $a Consumer satisfaction. $3 562610
650 0 $a Customer loyalty. $3 793216
650 0 $a Brand name products $x Social aspects. $3 1432928
655 7 $a Electronic books. $2 local $3 554714
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007147042101 $z Click for full text (McGrawHill)

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