| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing planning/ Svend Hollensen. |
| Reminder of title: |
a global perspective / |
| Author: |
Hollensen, Svend. |
| Published: |
Maidenhead :McGraw-Hill Education, : c2006., |
| Description: |
xix, 455 p. :ill. : |
| Subject: |
Marketing - Planning. - |
| Online resource: |
Click for full text (McGrawHill) |
| ISBN: |
9780077104184 |