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Cycles of spin : = strategic communication in the U.S. Congress /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Cycles of spin :/ Patrick Sellers.
Reminder of title:	strategic communication in the U.S. Congress /
Author:	Sellers, Patrick J.,
Description:	1 online resource (x, 255 pages) :digital, PDF file(s). :
Notes:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Subject:	Press and politics - United States. -
Online resource:	https://doi.org/10.1017/CBO9780511642289
ISBN:	9780511642289 (ebook)

Cycles of spin : = strategic communication in the U.S. Congress /
Sellers, Patrick J.,

Cycles of spin :strategic communication in the U.S. Congress /Patrick Sellers. - 1 online resource (x, 255 pages) :digital, PDF file(s). - Communication, society and politics. - Communication, society and politics..

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

The cycle -- Building blocks -- Creation -- Promotion -- Coverage and feedback -- Completing the cycle.

How do politicians try to shape their news coverage? Sellers examines strategic communication campaigns in the U.S. Congress. He argues that these campaigns create cycles of spin: leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process. These four stages are closely related; decisions at one stage influence those at another. Sellers uses diverse evidence, from participant observation and press secretary interviews, to computerized content analysis and vector auto regression. The result is a comprehensive and unprecedented examination of politicians' promotional campaigns and journalists' coverage of those campaigns. Countering numerous critics of spin, Sellers offers the provocative argument that the promotional messages have their origins in the actual policy preferences of members of Congress. The campaigns to promote these messages thus can help the public learn about policy debates in Congress.

ISBN: 9780511642289 (ebook)Subjects--Corporate Names:

808733
United States.
Congress--Decision making.Subjects--Topical Terms:

584170
Press and politics
--United States.

LC Class. No.: JK1128 / .S45 2010

Dewey Class. No.: 328.73001/4

Cycles of spin : = strategic communication in the U.S. Congress /
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520 $a How do politicians try to shape their news coverage? Sellers examines strategic communication campaigns in the U.S. Congress. He argues that these campaigns create cycles of spin: leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process. These four stages are closely related; decisions at one stage influence those at another. Sellers uses diverse evidence, from participant observation and press secretary interviews, to computerized content analysis and vector auto regression. The result is a comprehensive and unprecedented examination of politicians' promotional campaigns and journalists' coverage of those campaigns. Countering numerous critics of spin, Sellers offers the provocative argument that the promotional messages have their origins in the actual policy preferences of members of Congress. The campaigns to promote these messages thus can help the public learn about policy debates in Congress.
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