國立虎尾科技大學 |

New media campaigns and the managed citizen /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	New media campaigns and the managed citizen // Philip N. Howard.
remainder title:	New Media Campaigns & the Managed Citizen
Author:	Howard, Philip N.,
Description:	1 online resource (xxii, 264 pages) :digital, PDF file(s). :
Notes:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Subject:	Internet in political campaigns - United States. -
Online resource:	https://doi.org/10.1017/CBO9780511615986
ISBN:	9780511615986 (ebook)

New media campaigns and the managed citizen /
Howard, Philip N.,

New media campaigns and the managed citizen /New Media Campaigns & the Managed CitizenPhilip N. Howard. - 1 online resource (xxii, 264 pages) :digital, PDF file(s). - Communication, society and politics. - Communication, society and politics..

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Prologue: The flows of information in competitive politics -- Introduction: The hypermedia campaign -- Political communication and information technology -- Producing the hypermedia political campaign -- Learning politics from the hypermedia campaign -- Organizational communication in the hypermedia campaign -- Managed citizenship and information technology -- Appendix: Method notes on studying information technology and political communication.

The political campaign is one of the most important organizations in a democracy, and whether issue or candidate specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. The contemporary political campaign adopts digital technologies that improve reach and fundraising, and at the same time adapts their organizational behavior. The new system of producing political culture has immense implications for the meaning of citizenship and the basis of representation.

ISBN: 9780511615986 (ebook)Subjects--Topical Terms:

667584
Internet in political campaigns
--United States.

LC Class. No.: JK2281 / .H69 2006

Dewey Class. No.: 324.7/3/0973

New media campaigns and the managed citizen /
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520 $a The political campaign is one of the most important organizations in a democracy, and whether issue or candidate specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. The contemporary political campaign adopts digital technologies that improve reach and fundraising, and at the same time adapts their organizational behavior. The new system of producing political culture has immense implications for the meaning of citizenship and the basis of representation.
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