國立虎尾科技大學 |

The regional multinationals : = MNEs and "global" strategic management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The regional multinationals :/ Alan M. Rugman.
Reminder of title:	MNEs and "global" strategic management /
Author:	Rugman, Alan M.,
Description:	1 online resource (xii, 276 pages) :digital, PDF file(s). :
Notes:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
Subject:	International business enterprises. -
Online resource:	https://doi.org/10.1017/CBO9780511614071
ISBN:	9780511614071 (ebook)

The regional multinationals : = MNEs and "global" strategic management /
Rugman, Alan M.,

The regional multinationals :MNEs and "global" strategic management /Alan M. Rugman. - 1 online resource (xii, 276 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.

ISBN: 9780511614071 (ebook)Subjects--Topical Terms:

557082
International business enterprises.

LC Class. No.: HD2755.5 / .R83567 2005

Dewey Class. No.: 338.8/8

The regional multinationals : = MNEs and "global" strategic management /
LDR:01962nam a2200289 i 4500 001 1127275
003 UkCbUP
005 20151005020622.0
006 m|||||o||d||||||||
007 cr||||||||||||
008 240926s2005||||enk o ||1 0|eng|d
020 $a 9780511614071 (ebook)
020 $z 9780521842655 (hardback)
020 $z 9780521603614 (paperback)
035 $a CR9780511614071
040 $a UkCbUP $b eng $e rda $c UkCbUP
050 0 0 $a HD2755.5 $b .R83567 2005
082 0 0 $a 338.8/8 $2 22
100 1 $a Rugman, Alan M., $e author. $3 1446564
245 1 4 $a The regional multinationals : $b MNEs and "global" strategic management / $c Alan M. Rugman.
264 1 $a Cambridge : $b Cambridge University Press, $c 2005.
300 $a 1 online resource (xii, 276 pages) : $b digital, PDF file(s).
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Title from publisher's bibliographic system (viewed on 05 Oct 2015).
520 $a Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.
650 0 $a International business enterprises. $3 557082
776 0 8 $i Print version: $z 9780521842655
856 4 0 $u https://doi.org/10.1017/CBO9780511614071