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消費者對油車與油電混合車的購買意願之探討 = = A Study on ...

羅世岳

消費者對油車與油電混合車的購買意願之探討 = = A Study on Consumer Willingness to Purchase Gasoline and Hybrid Electric Vehicles. /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	消費者對油車與油電混合車的購買意願之探討 =/ 羅世岳.
Reminder of title:	A Study on Consumer Willingness to Purchase Gasoline and Hybrid Electric Vehicles. /
remainder title:	A Study on Consumer Willingness to Purchase Gasoline and Hybrid Electric Vehicles.
Author:	羅世岳
Published:	雲林縣 :國立虎尾科技大學 , : 民113.07.,
Description:	[9], 53面 :圖, 表 ; : 30公分.;
Notes:	指導教授: 吳昌憲.
Subject:	gasoline car. -
Online resource:	電子資源

消費者對油車與油電混合車的購買意願之探討 = = A Study on Consumer Willingness to Purchase Gasoline and Hybrid Electric Vehicles. /
羅世岳

消費者對油車與油電混合車的購買意願之探討 =A Study on Consumer Willingness to Purchase Gasoline and Hybrid Electric Vehicles. /A Study on Consumer Willingness to Purchase Gasoline and Hybrid Electric Vehicles.羅世岳. - 初版. - 雲林縣 :國立虎尾科技大學 ,民113.07. - [9], 53面 :圖, 表 ;30公分.

指導教授: 吳昌憲.

碩士論文--國立虎尾科技大學資訊管理系碩士班.

含參考書目.

隨著時代的科技發展迅速，我們的地球也因為各種行業的開發而加速暖化，直到近年來，人們才漸漸意識到環境的重要性，因此現在許多業者提倡綠色保護意識，利用現今的技術開發出綠色產品，但由於目前消費市場的競爭情況還是相當激烈的，所以在產品管理上也是顯得更重要，那麼在這個資訊流通發達的社會下，企業可透過各種社群媒體來宣傳自家的產品，讓消費者去判斷出最適合自己的消費條件。目前車廠企業逐漸地為環保意識抬頭，開發了油電混合車與電動車，現今的家庭基本上都會擁有汽車，普遍購買燃油車的家庭還是較為居多，但有少數的家庭也因為環保意識或是使用的里程數較少，而選擇油電混合車作為代步工具。本論文研製之透過問卷設計問答以了解受訪者之產品探討，以油車與油電混合車為例，探討產品所涉入的環保因素、資訊品質、價值因素、產品形象因素、購買意願的結構進行研究，探討出受訪者對油車與油電混合車的看法及實證分析結果。.

(平裝)Subjects--Topical Terms:

1451613
gasoline car.

消費者對油車與油電混合車的購買意願之探討 = = A Study on Consumer Willingness to Purchase Gasoline and Hybrid Electric Vehicles. /
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245 1 0 $a 消費者對油車與油電混合車的購買意願之探討 = $b A Study on Consumer Willingness to Purchase Gasoline and Hybrid Electric Vehicles. / $c 羅世岳.
246 1 1 $a A Study on Consumer Willingness to Purchase Gasoline and Hybrid Electric Vehicles.
250 $a 初版.
260 # $a 雲林縣 : $b 國立虎尾科技大學 , $c 民113.07.
300 $a [9], 53面 : $b 圖, 表 ; $c 30公分.
500 $a 指導教授: 吳昌憲.
500 $a 學年度: 112.
502 $a 碩士論文--國立虎尾科技大學資訊管理系碩士班.
504 $a 含參考書目.
520 3 $a 隨著時代的科技發展迅速，我們的地球也因為各種行業的開發而加速暖化，直到近年來，人們才漸漸意識到環境的重要性，因此現在許多業者提倡綠色保護意識，利用現今的技術開發出綠色產品，但由於目前消費市場的競爭情況還是相當激烈的，所以在產品管理上也是顯得更重要，那麼在這個資訊流通發達的社會下，企業可透過各種社群媒體來宣傳自家的產品，讓消費者去判斷出最適合自己的消費條件。目前車廠企業逐漸地為環保意識抬頭，開發了油電混合車與電動車，現今的家庭基本上都會擁有汽車，普遍購買燃油車的家庭還是較為居多，但有少數的家庭也因為環保意識或是使用的里程數較少，而選擇油電混合車作為代步工具。本論文研製之透過問卷設計問答以了解受訪者之產品探討，以油車與油電混合車為例，探討產品所涉入的環保因素、資訊品質、價值因素、產品形象因素、購買意願的結構進行研究，探討出受訪者對油車與油電混合車的看法及實證分析結果。.
520 3 $a With the rapid development of technology in the era, our planet has also accelerated its warming due to the development of various industries. It was not until recent years that people gradually realized the importance of the environment. Therefore, many businesses now advocate green protection awareness and use current technology to develop green products. However, due to the fierce competition in the current consumer market, product management is also more important. In this society with developed information circulation, enterprises can promote their products through various social media, allowing consumers to judge the most suitable consumption conditions. At present, car manufacturers are gradually raising awareness of environmental protection and developing hybrid and electric vehicles. Most households nowadays own cars, and the majority of households purchase gasoline vehicles. However, a few households choose hybrid vehicles as a means of transportation due to environmental awareness or limited mileage. This paper aims to investigate the product exploration of respondents through questionnaire design and Q&A. Taking gasoline and hybrid vehicles as examples, the study explores the structure of environmental factors, information quality, value factors, product image factors, and purchasing factors involved in the product, and explores the respondents' views and empirical analysis results on gasoline and hybrid vehicles..
563 $a (平裝)
650 # 4 $a gasoline car. $3 1451613
650 # 4 $a New Energy Vehicle. $3 1451612
650 # 4 $a Hybrid Electric Vehicle. $3 1451611
650 # 4 $a Purchase Intention. $3 1043126
650 # 4 $a 油車. $3 1451610
650 # 4 $a 綠能汽車. $3 1451609
650 # 4 $a 油電混合車. $3 1451608
650 # 4 $a 購買意願. $3 996398
856 7 # $u https://handle.ncl.edu.tw/11296/n5ax9g $z 電子資源 $2 http