國立虎尾科技大學 |

The Influence of Social Media Platforms on Consumers' Preferences in Tourism.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	The Influence of Social Media Platforms on Consumers' Preferences in Tourism./
Author:	Cerkez, Nika.
Description:	1 online resource (113 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-03.
Contained By:	Masters Abstracts International85-03.
Subject:	Recreation. -
Online resource:	click for full text (PQDT)
ISBN:	9798380168885

The Influence of Social Media Platforms on Consumers' Preferences in Tourism.
Cerkez, Nika.

The Influence of Social Media Platforms on Consumers' Preferences in Tourism. - 1 online resource (113 pages)

Source: Masters Abstracts International, Volume: 85-03.

Thesis (M.S.)--Webster University, 2023.

Includes bibliographical references

Created primarily for interaction, exchange of photo and video content, social media networks evolved and became an important asset of not just Internet but also marketing strategies among various industries. In tourism industry, social media platforms serve as a great podium where travellers can find a vast amount of tourism related information. Yet, a rapid development of both, tourism industry and social media platforms, coincides with the growing influence of networking platforms on this industry. Thus, this research attempts to gain a better understanding of customers in a tourism and comprehend effects of social media platforms on travelers' behavior and decisions. For the purposes of closing the research gap and providing up-to-date research results on this topic an online survey was conducted among 105 respondenets. The research results confirmed the growing impact of social media platforms on travelers, especially the impact of photo and video sharing platform Instagram. Furthermore, the research results suggest that traveler's decision can be largely influenced by user reviews posted by other travelers on social media platforms. Additionally, according to the survey respondents, tourism related content posted on social networks has a higher perceived credibility if the user engagement; likes and comments; is higher.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798380168885Subjects--Topical Terms:

559433
Recreation.
Subjects--Index Terms:

Social mediaIndex Terms--Genre/Form:

554714
Electronic books.

The Influence of Social Media Platforms on Consumers' Preferences in Tourism.
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