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Their Feed & What they Eat : = The Extent, Nature and Impact of Social Media Food Marketing Targeted to Adolescents.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Their Feed & What they Eat :/
Reminder of title:	The Extent, Nature and Impact of Social Media Food Marketing Targeted to Adolescents.
Author:	van Der Bend, Daphne eLeonore Mariel.
Description:	1 online resource (273 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-04, Section: A.
Contained By:	Dissertations Abstracts International85-04A.
Subject:	Cellular telephones. -
Online resource:	click for full text (PQDT)
ISBN:	9798380572439

Their Feed & What they Eat : = The Extent, Nature and Impact of Social Media Food Marketing Targeted to Adolescents.
van Der Bend, Daphne eLeonore Mariel.

Their Feed & What they Eat :The Extent, Nature and Impact of Social Media Food Marketing Targeted to Adolescents. - 1 online resource (273 pages)

Source: Dissertations Abstracts International, Volume: 85-04, Section: A.

Thesis (Ph.D.)--Wageningen University and Research, 2023.

Includes bibliographical references

Over the past decades, food marketing communication strategies have changed as a result of digitalization. This has had implications for the food marketing tactics adolescents are exposed to, as this age group is among the most active users of digital and social media platforms. Besides that, adolescents are suggested to be cognitively vulnerable to palatable energy-dense, nutrient-poor (EDNP) food messages on social media, which may increase the intake of such foods. Yet, research on adolescent-targeted social media food marketing (SMFM) is still in its infancy, and more research is warranted to support stricter regulations that can protect adolescents against EDNP food marketing. The main aim of this thesis was to explore the nature, extent and impact of SMFM targeted to adolescents. The following research questions were addressed: (1) How is adolescenttargeted SMFM defined, what factors contribute to its effectiveness, and what future research- and policy directions do experts recommend regarding SMFM targeted to adolescents? (2) What quantity and type of unbranded and branded food promotions are adolescents exposed to on their favourite social media platforms? (3) What are adolescents' opinions and views about SMFM in terms of appreciation, awareness and recall? (4) How do adolescents define and identify food marketing on social media? (5) Can a sponsorship disclosure in SMFM with low versus high integration of a food brand in the plot increase adolescents' recognition of advertising, understanding of persuasive intent, critical beliefs, and change brand outcomes?To address the first question, Chapter 2 provides the foundation and framework for the following Chapters 3, 4 and 5, and presents the results of a qualitative study for which 17 experts with multidisciplinary backgrounds (i.e., with clinical, research, policy or marketing expertise related to digital or social media and/or adolescent health or behaviour) were interviewed one-on-one. They were asked to provide a perspective from their field on how to define SMFM, on key factors involved in its effectiveness in targeting the adolescent group, and on future directions for empirical research and policies. The results illustrate that defining SMFM is challenging, as not only brands or commercial organizations but also social media users can now post and interact with branded content on social media. Transparency in the form of sponsorship disclosure would be key to recognise marketing intent better. Experts suggested that adolescents often do not consciously process food promotions on social media. A socio-ecological model is presented that shows the main factors influencing adolescents' processing of SMFM, which are related to their unique traits (e.g., identity formation, independence, impulsivity), social environment (e.g., peers, influencers), physical environment (e.g., buying power, online access), regulations and research at country level, and SMFM features (e.g., personalisation, entertainment, role models, interaction). Yet, according to experts more empirical research is needed to test SMFM effects in adolescents, as this can also guide the implementation of regulations that restrict adolescents' exposure to EDNP SMFM.Chapter 3 of this thesis presents the results of an observational study that addresses one of the key gaps indicated by experts in Chapter 2 and other authors.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798380572439Subjects--Topical Terms:

679714
Cellular telephones.
Index Terms--Genre/Form:

554714
Electronic books.

Their Feed & What they Eat : = The Extent, Nature and Impact of Social Media Food Marketing Targeted to Adolescents.
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502 $a Thesis (Ph.D.)--Wageningen University and Research, 2023.
504 $a Includes bibliographical references
520 $a Over the past decades, food marketing communication strategies have changed as a result of digitalization. This has had implications for the food marketing tactics adolescents are exposed to, as this age group is among the most active users of digital and social media platforms. Besides that, adolescents are suggested to be cognitively vulnerable to palatable energy-dense, nutrient-poor (EDNP) food messages on social media, which may increase the intake of such foods. Yet, research on adolescent-targeted social media food marketing (SMFM) is still in its infancy, and more research is warranted to support stricter regulations that can protect adolescents against EDNP food marketing. The main aim of this thesis was to explore the nature, extent and impact of SMFM targeted to adolescents. The following research questions were addressed: (1) How is adolescenttargeted SMFM defined, what factors contribute to its effectiveness, and what future research- and policy directions do experts recommend regarding SMFM targeted to adolescents? (2) What quantity and type of unbranded and branded food promotions are adolescents exposed to on their favourite social media platforms? (3) What are adolescents' opinions and views about SMFM in terms of appreciation, awareness and recall? (4) How do adolescents define and identify food marketing on social media? (5) Can a sponsorship disclosure in SMFM with low versus high integration of a food brand in the plot increase adolescents' recognition of advertising, understanding of persuasive intent, critical beliefs, and change brand outcomes?To address the first question, Chapter 2 provides the foundation and framework for the following Chapters 3, 4 and 5, and presents the results of a qualitative study for which 17 experts with multidisciplinary backgrounds (i.e., with clinical, research, policy or marketing expertise related to digital or social media and/or adolescent health or behaviour) were interviewed one-on-one. They were asked to provide a perspective from their field on how to define SMFM, on key factors involved in its effectiveness in targeting the adolescent group, and on future directions for empirical research and policies. The results illustrate that defining SMFM is challenging, as not only brands or commercial organizations but also social media users can now post and interact with branded content on social media. Transparency in the form of sponsorship disclosure would be key to recognise marketing intent better. Experts suggested that adolescents often do not consciously process food promotions on social media. A socio-ecological model is presented that shows the main factors influencing adolescents' processing of SMFM, which are related to their unique traits (e.g., identity formation, independence, impulsivity), social environment (e.g., peers, influencers), physical environment (e.g., buying power, online access), regulations and research at country level, and SMFM features (e.g., personalisation, entertainment, role models, interaction). Yet, according to experts more empirical research is needed to test SMFM effects in adolescents, as this can also guide the implementation of regulations that restrict adolescents' exposure to EDNP SMFM.Chapter 3 of this thesis presents the results of an observational study that addresses one of the key gaps indicated by experts in Chapter 2 and other authors.
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