國立虎尾科技大學 |

The Confluence of Electronic Word of Mouth and Firm Performance Outcomes.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	The Confluence of Electronic Word of Mouth and Firm Performance Outcomes./
Author:	Holle, Brandon Zachary.
Description:	1 online resource (109 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-02, Section: A.
Contained By:	Dissertations Abstracts International85-02A.
Subject:	Web studies. -
Online resource:	click for full text (PQDT)
ISBN:	9798380080101

The Confluence of Electronic Word of Mouth and Firm Performance Outcomes.
Holle, Brandon Zachary.

The Confluence of Electronic Word of Mouth and Firm Performance Outcomes. - 1 online resource (109 pages)

Source: Dissertations Abstracts International, Volume: 85-02, Section: A.

Thesis (Ph.D.)--Michigan State University, 2023.

Includes bibliographical references

Electronic word of mouth (eWOM) has become ubiquitous in the business environment. EWOM provides customers the power to influence others and drive firm strategic decisions. Through two essays, I examine the relationship between eWOM and performance outcomes. In the first essay, counter to traditional assumptions, I show how piracy has a positive impact on firm performance due to its positive influence on global and local eWOM. Additionally, this essay highlights that local and global eWOM should be considered separate constructs due to the nature of the consumers who produce this eWOM. Lastly, country institutional profiles are considered to examine the boundary conditions of these relationships. The second essay focuses on investigating content moderation policies in online review platforms. Through four different studies using both field and experimental data, I show that while assumptions and intentions are that content moderation leads to positive outcomes for consumers and firms, the opposite actually occurs. Content moderation policies harm performance outcomes due to a loss of trust in the e-commerce platform and increased perceived risk by the consumer. Policy, product, and consumer-level boundary conditions are also examined. This essay provides meaningful insights for managers and policymakers when considering different online content management policies.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798380080101Subjects--Topical Terms:

1148502
Web studies.
Subjects--Index Terms:

Electronic word of mouthIndex Terms--Genre/Form:

554714
Electronic books.

The Confluence of Electronic Word of Mouth and Firm Performance Outcomes.
LDR:02810ntm a22004097 4500 001 1145291
005 20240618081810.5
006 m o d
007 cr mn ---uuuuu
008 250605s2023 xx obm 000 0 eng d
020 $a 9798380080101
035 $a (MiAaPQ)AAI30572038
035 $a AAI30572038
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Holle, Brandon Zachary. $3 1470557
245 1 4 $a The Confluence of Electronic Word of Mouth and Firm Performance Outcomes.
264 0 $c 2023
300 $a 1 online resource (109 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 85-02, Section: A.
500 $a Advisor: Nguyen, Hang;Basuroy, Suman.
502 $a Thesis (Ph.D.)--Michigan State University, 2023.
504 $a Includes bibliographical references
520 $a Electronic word of mouth (eWOM) has become ubiquitous in the business environment. EWOM provides customers the power to influence others and drive firm strategic decisions. Through two essays, I examine the relationship between eWOM and performance outcomes. In the first essay, counter to traditional assumptions, I show how piracy has a positive impact on firm performance due to its positive influence on global and local eWOM. Additionally, this essay highlights that local and global eWOM should be considered separate constructs due to the nature of the consumers who produce this eWOM. Lastly, country institutional profiles are considered to examine the boundary conditions of these relationships. The second essay focuses on investigating content moderation policies in online review platforms. Through four different studies using both field and experimental data, I show that while assumptions and intentions are that content moderation leads to positive outcomes for consumers and firms, the opposite actually occurs. Content moderation policies harm performance outcomes due to a loss of trust in the e-commerce platform and increased perceived risk by the consumer. Policy, product, and consumer-level boundary conditions are also examined. This essay provides meaningful insights for managers and policymakers when considering different online content management policies.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2024
538 $a Mode of access: World Wide Web
650 4 $a Web studies. $3 1148502
653 $a Electronic word of mouth
653 $a International marketing
653 $a Marketing strategy
653 $a Piracy
653 $a Social media
653 $a Sports marketing
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
690 $a 0310
690 $a 0646
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Michigan State University. $b Business Administration-Marketing-Doctor of Philosophy. $3 1468363
773 0 $t Dissertations Abstracts International $g 85-02A.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30572038 $z click for full text (PQDT)