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The Credibility of Sustainability Claims : = Does It Impact Purchase Intention?

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	The Credibility of Sustainability Claims :/
Reminder of title:	Does It Impact Purchase Intention?
Author:	Martin, Colm.
Description:	1 online resource (223 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-08, Section: B.
Contained By:	Dissertations Abstracts International85-08B.
Subject:	Sustainability. -
Online resource:	click for full text (PQDT)
ISBN:	9798381693607

The Credibility of Sustainability Claims : = Does It Impact Purchase Intention?
Martin, Colm.

The Credibility of Sustainability Claims :Does It Impact Purchase Intention? - 1 online resource (223 pages)

Source: Dissertations Abstracts International, Volume: 85-08, Section: B.

Thesis (D.B.A.)--Golden Gate University, 2024.

Includes bibliographical references

The practice of greenwashing - or making misleading sustainability claims - may raise consumer skepticism toward all sustainability claims, potentially dampening purchase intention for goods and/or services made by companies sincerely committed to pursuing positive environmental outcomes. Consequently, this study aims to determine how sustainable companies can boost the credibility of their sustainability claims, enabling them to stand out against their greenwashing rivals. Further, this study explores whether such credibility impacts purchase intention.Adopting an explanatory-exploratory mixed-methods experimental design, data were collected from 779 US-based adult consumers on aspects such as the type of evidence supporting sustainability claims; the trustworthiness of the source communicating sustainability claims; the extent of congruency between sustainability claims and how products are packaged to consumers; and whether sustainability claims are consistent with companies' prior behaviors.Results indicated that both credibility and purchase intention were enhanced when companies' sustainability claims were communicated by trusted third parties; presented on clear and easy-to-understand product labels; and/or were consistent with companies' prior behavior. In contrast, the type of evidence had a modest impact on credibility and a negligible impact on purchase intention.While the results of this study may have implications for all companies, special attention is given to those that enable sustainable companies to enhance the credibility of their sustainability claims, thereby boosting purchase intention for their goods and/or services.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798381693607Subjects--Topical Terms:

793436
Sustainability.
Subjects--Index Terms:

Consumer behaviorIndex Terms--Genre/Form:

554714
Electronic books.

The Credibility of Sustainability Claims : = Does It Impact Purchase Intention?
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504 $a Includes bibliographical references
520 $a The practice of greenwashing - or making misleading sustainability claims - may raise consumer skepticism toward all sustainability claims, potentially dampening purchase intention for goods and/or services made by companies sincerely committed to pursuing positive environmental outcomes. Consequently, this study aims to determine how sustainable companies can boost the credibility of their sustainability claims, enabling them to stand out against their greenwashing rivals. Further, this study explores whether such credibility impacts purchase intention.Adopting an explanatory-exploratory mixed-methods experimental design, data were collected from 779 US-based adult consumers on aspects such as the type of evidence supporting sustainability claims; the trustworthiness of the source communicating sustainability claims; the extent of congruency between sustainability claims and how products are packaged to consumers; and whether sustainability claims are consistent with companies' prior behaviors.Results indicated that both credibility and purchase intention were enhanced when companies' sustainability claims were communicated by trusted third parties; presented on clear and easy-to-understand product labels; and/or were consistent with companies' prior behavior. In contrast, the type of evidence had a modest impact on credibility and a negligible impact on purchase intention.While the results of this study may have implications for all companies, special attention is given to those that enable sustainable companies to enhance the credibility of their sustainability claims, thereby boosting purchase intention for their goods and/or services.
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653 $a Sustainability claims
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