國立虎尾科技大學 |

Strategies to Reduce the Impact of Digital Piracy in the Media Industry.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Strategies to Reduce the Impact of Digital Piracy in the Media Industry./
Author:	Stokes, Nakia.
Description:	1 online resource (100 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-10, Section: A.
Contained By:	Dissertations Abstracts International85-10A.
Subject:	Web studies. -
Online resource:	click for full text (PQDT)
ISBN:	9798382026541

Strategies to Reduce the Impact of Digital Piracy in the Media Industry.
Stokes, Nakia.

Strategies to Reduce the Impact of Digital Piracy in the Media Industry. - 1 online resource (100 pages)

Source: Dissertations Abstracts International, Volume: 85-10, Section: A.

Thesis (D.B.A.)--Walden University, 2024.

Includes bibliographical references

Since the widespread adoption of the internet in the late 20th century, consumer piracy has led to significant revenue losses and undermined the value of intellectual property in the media industry. Media industry managers are concerned that the escalation in consumer piracy has resulted in direct financial losses and compromised investment in content creation and innovation due to diminished returns. Grounded in the theory of planned behavior, the purpose of this qualitative pragmatic inquiry was to explore strategies that six media industry managers in southern California used to reduce consumer piracy and revenue loss. Thematic analysis of data gathered from semistructured interviews revealed three primary themes: (a) enforcement measures; (b) consumer education and awareness; and (c) detection, monitoring, and prevention methods. A key recommendation for media industry managers is establishing an equitable pricing model for content and subscription services to discourage consumers from committing to piracy. The implications for positive social change include the potential to promote the moral standards to pay for services, such as films, TV shows, and music, which reduces consumer costs.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798382026541Subjects--Topical Terms:

1148502
Web studies.
Subjects--Index Terms:

Consumer costsIndex Terms--Genre/Form:

554714
Electronic books.

Strategies to Reduce the Impact of Digital Piracy in the Media Industry.
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