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Diversity Outdoors : = A Phenomenological Study of Diversity Benefits to the U.S. Recreation Economy.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Diversity Outdoors :/
Reminder of title:	A Phenomenological Study of Diversity Benefits to the U.S. Recreation Economy.
Author:	Barnett, James E.
Description:	1 online resource (195 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-10, Section: A.
Contained By:	Dissertations Abstracts International85-10A.
Subject:	Recreation. -
Online resource:	click for full text (PQDT)
ISBN:	9798382216140

Diversity Outdoors : = A Phenomenological Study of Diversity Benefits to the U.S. Recreation Economy.
Barnett, James E.

Diversity Outdoors :A Phenomenological Study of Diversity Benefits to the U.S. Recreation Economy. - 1 online resource (195 pages)

Source: Dissertations Abstracts International, Volume: 85-10, Section: A.

Thesis (D.B.A.)--California Southern University, 2024.

Includes bibliographical references

America has vibrant and expansive outdoor recreational spaces, yet a pressing issue exists under the surface-diversity is sorely lacking. The beauty of our nation's parks, forests, trails, and rivers remains largely unexplored by communities of color. Moreover, within the corridors of power in outdoor recreation companies (ORCs), diversity is minuscule in their marketing strategies, trade shows, and corporate environments. The outdoor retail economy yields a staggering $800 billion impact on the GDP and shows no signs of slowing down. However, the success of ORCs hinges on understanding two critical factors. Firstly, the historical exclusion of BIPOC individuals from outdoor activities creates an "adventure gap" in the market that must be addressed. Secondly, as demographic shifts loom on the horizon, with minorities projected to become the majority by 2042, failing to bridge this diversity gap might render outdoor industries' products and services less interesting to BIPOC communities. The researcher uses a phenomenological approach to delve deep into this pressing issue. Through insightful interviews and meticulous analysis, it unveils a crucial truth-the pivotal role BIPOC communities play in shaping the future of outdoor recreation. With 14 purposefully selected participants and rigorous data collection procedures, this study sheds light on ORCs' need to engage with BIPOC communities authentically. The research findings are clear: ORCs must embrace diversity to thrive in the evolving landscape. Genuine engagement, understanding cultural sensitivity, and avoiding tokenism are not just moral imperatives but essential strategies for success. The anticipated $5.2 trillion purchasing potential of the BIPOC community in 2024 acts as a resounding call to action for Outdoor Recreation Companies (ORCs) to overhaul their business strategies and embed diversity comprehensively in all operations. This study goes beyond observation; it aims to create a transformative roadmap for meaningful change.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2024

Mode of access: World Wide Web

ISBN: 9798382216140Subjects--Topical Terms:

559433
Recreation.
Subjects--Index Terms:

Diversity gapIndex Terms--Genre/Form:

554714
Electronic books.

Diversity Outdoors : = A Phenomenological Study of Diversity Benefits to the U.S. Recreation Economy.
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