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Destination marketing : = an integra...

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Pike, Steven.

Destination marketing : = an integrated marketing communication approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Destination marketing :/ Steven Pike.
Reminder of title:	an integrated marketing communication approach /
Author:	Pike, Steven.
Published:	Amsterdam ;Elsevier/Butterworth-Heinemann, : 2008.,
Description:	xv, 406 p. :ill. ; : 25 cm.;
Subject:	Place marketing. -
ISBN:	0750686499 (pbk.)

Destination marketing : = an integrated marketing communication approach /
Pike, Steven.

Destination marketing :an integrated marketing communication approach /Steven Pike. - 1st ed. - Amsterdam ;Elsevier/Butterworth-Heinemann,2008. - xv, 406 p. :ill. ;25 cm.

Includes bibliographical references (p. 371-396) and index.

ISBN: 0750686499 (pbk.)

Nat. Bib. No.: GBA797405bnbSubjects--Topical Terms:

564700
Place marketing.

LC Class. No.: G155.A1 / P54 2008

Dewey Class. No.: 338.47910688

Destination marketing : = an integrated marketing communication approach /
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015 $2 bnb $a GBA797405
020 $a 0750686499 (pbk.)
020 $a 9780750686495 (pbk.) : $c NT1582
035 $a (OCoLC)ocn166387579
035 $a 1987437
040 $a UKM $c NFU $c UKM $d BAKER $d BTCTA $d BWK $d BWKUK $d JNA $d NFU $d OCLCQ $d OHX $d YDXCP
041 $a eng
050 4 $a G155.A1 $b P54 2008
082 0 4 $2 22 $a 338.47910688
100 1 $a Pike, Steven. $3 633101
245 1 0 $a Destination marketing : $b an integrated marketing communication approach / $c Steven Pike.
250 $a 1st ed.
260 $a Amsterdam ; $a Boston : $c 2008. $b Elsevier/Butterworth-Heinemann,
300 $a xv, 406 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 371-396) and index.
650 0 $a Place marketing. $3 564700
650 0 $a Tourism $x Marketing. $3 599886

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