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Cost-justifying usability = an update for an Internet age /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Cost-justifying usability/ edited by Randolph G. Bias and Deborah J. Mayhew.
Reminder of title:	an update for an Internet age /
other author:	Mayhew, Deborah J.
Published:	Amsterdam ;Morgan Kaufman, : 2005.,
Description:	xxvi, 660 p. :ill. (some col.) ; : 24 cm.;
Subject:	Value analysis (Cost control) -
Online resource:	An electronic book accessible through the World Wide Web; click for information
Online resource:	An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.loc.gov/catdir/enhancements/fy0624/2005043402-d.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0624/2005043402-t.html
ISBN:	9780080455457 (electronic bk.)

Cost-justifying usability = an update for an Internet age /
Cost-justifying usabilityan update for an Internet age /[electronic resource] :edited by Randolph G. Bias and Deborah J. Mayhew. - 2nd ed. - Amsterdam ;Morgan Kaufman,2005. - xxvi, 660 p. :ill. (some col.) ;24 cm.

Includes bibliographical references and index.

Introduction: -- 1. Justifying cost-justifying usability -- 2. Return on investment for usable user-interface design: Examples and statistics -- Framework: -- 3. A basic framework for cost-justifying usability engineering on Web development projects -- 4. A business case approach to usability -- 5.Marketing usability -- 6. Dot coms -- Organizational and Design Context: -- 7. Cost-justification of usability engineering: A vendors perspective -- 8. Practical ROI issues for UCD teams: Considering the impact of social, internal, and external ROI on team credibility, team longevity, and product success -- 9. Usability science as an independent research service -- 10. ROI in Human Factors for Web Applications -- 11. The business case for international user centered design -- 12. Cost-justification of usability engineering for international Web sites -- 13. The ROI of accessibility -- Methods and Approaches: -- 14. Ethnography/Field research at Microsoft -- 15. Out of the box: Approaches to good initial interface designs; -- 16. Keystroke level modeling as a cost-justification tool -- 17. The RITE method -- 18. Sample size and user testing how much is enough? -- 19. Cost-justifying online surveys -- 20.Cost benefits framework and case studies -- 21. Want respect? Respect the shareholder: Usability at Sprint -- 22. Conclusion, wrap-up, next steps.

You just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the timeguarantee a robust ROI!ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others? In this completely revised and new edition, Randolph G. Bias (University of Texas at Austin, with 25 years experience as a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Engineering Lifecycle) tackle these and many other problems. It has been updated to cover cost-justifying usability for Web sites and intranets, for the complex applications we have today, and for a host of productsoffering techniques, examples, and cases that are unavailable elsewhere. No matter what type of product you build, whether or not you are a cost-benefit expert or a born salesperson, this book has the tools that will enable you to cost-justify the appropriate usability investment. Includes contributions by a host of experts involved in this work, including Aaron Marcus, Janice Rohn, Chauncey Wilson, Nigel Bevan, Dennis Wixon, Clare-Marie Karat, Susan Dray, Charles Mauro, and many others; Includes actionable ideas for every phase of the software development process; Includes case studies from inside a variety of companies; Includes ideas from "the other side of the table," software executives who hold the purse strings, who offer thoughts on which proposals for usability support they've funded, and which ones they've declined.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2007.

Mode of access: World Wide Web.

ISBN: 9780080455457 (electronic bk.)Subjects--Topical Terms:

636505
Value analysis (Cost control)
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: QA76.9.U83 / C67 2005eb

Dewey Class. No.: 005.4/376

Cost-justifying usability = an update for an Internet age /
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245 0 0 $a Cost-justifying usability $h [electronic resource] : $b an update for an Internet age / $c edited by Randolph G. Bias and Deborah J. Mayhew.
250 $a 2nd ed.
260 $a Amsterdam ; $a Boston : $c 2005. $b Morgan Kaufman,
300 $a xxvi, 660 p. : $b ill. (some col.) ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Introduction: -- 1. Justifying cost-justifying usability -- 2. Return on investment for usable user-interface design: Examples and statistics -- Framework: -- 3. A basic framework for cost-justifying usability engineering on Web development projects -- 4. A business case approach to usability -- 5.Marketing usability -- 6. Dot coms -- Organizational and Design Context: -- 7. Cost-justification of usability engineering: A vendors perspective -- 8. Practical ROI issues for UCD teams: Considering the impact of social, internal, and external ROI on team credibility, team longevity, and product success -- 9. Usability science as an independent research service -- 10. ROI in Human Factors for Web Applications -- 11. The business case for international user centered design -- 12. Cost-justification of usability engineering for international Web sites -- 13. The ROI of accessibility -- Methods and Approaches: -- 14. Ethnography/Field research at Microsoft -- 15. Out of the box: Approaches to good initial interface designs; -- 16. Keystroke level modeling as a cost-justification tool -- 17. The RITE method -- 18. Sample size and user testing how much is enough? -- 19. Cost-justifying online surveys -- 20.Cost benefits framework and case studies -- 21. Want respect? Respect the shareholder: Usability at Sprint -- 22. Conclusion, wrap-up, next steps.
520 $a You just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the timeguarantee a robust ROI!ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others? In this completely revised and new edition, Randolph G. Bias (University of Texas at Austin, with 25 years experience as a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Engineering Lifecycle) tackle these and many other problems. It has been updated to cover cost-justifying usability for Web sites and intranets, for the complex applications we have today, and for a host of productsoffering techniques, examples, and cases that are unavailable elsewhere. No matter what type of product you build, whether or not you are a cost-benefit expert or a born salesperson, this book has the tools that will enable you to cost-justify the appropriate usability investment. Includes contributions by a host of experts involved in this work, including Aaron Marcus, Janice Rohn, Chauncey Wilson, Nigel Bevan, Dennis Wixon, Clare-Marie Karat, Susan Dray, Charles Mauro, and many others; Includes actionable ideas for every phase of the software development process; Includes case studies from inside a variety of companies; Includes ideas from "the other side of the table," software executives who hold the purse strings, who offer thoughts on which proposals for usability support they've funded, and which ones they've declined.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2007. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Aug. 2, 2007). $n Access may be restricted to users at subscribing institutions.
650 0 $a Value analysis (Cost control) $3 636505
650 0 $a User interfaces (Computer systems) $3 561162
655 7 $a Electronic books. $2 local $3 554714
700 1 $a Mayhew, Deborah J. $3 641856
700 1 $a Bias, Randolph G. $3 641855
710 2 $a ScienceDirect (Online service) $3 636041
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780120958115 $z An electronic book accessible through the World Wide Web; click for information
856 4 0 $3 Referex $u http://www.engineeringvillage.com/controller/servlet/OpenURL?genre=book&isbn=9780120958115 $z An electronic book accessible through the World Wide Web; click for information
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0624/2005043402-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0624/2005043402-t.html