| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
科技行銷 // [莫赫]Jakki Mohr, [尚古塔]Sanjit Sengupta, [史雷特]Stanley Slater著 ; 賴勇成等譯. |
| Author: |
莫赫 |
| other author: |
賴勇成. |
| Published: |
臺北市 :臺灣培生教育出版 ; : 2011.04., |
| Description: |
541面 :圖, 像, 表 ; : 26公分.; |
| Notes: |
譯自 : Marketing of high-technology products and innovations, 3rd ed. |
| Subject: |
行銷學. - |
| ISBN: |
9789861549965 (平裝) : |