國立虎尾科技大學 |

Asian perspectives on the development of public relations : = other voices /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Asian perspectives on the development of public relations :/ edited by Tom Watson.
Reminder of title:	other voices /
other author:	Watson, Tom,
Description:	1 online resource.
Subject:	Advertising - Asia. -
Subject:	Asia. -
Online resource:	http://www.palgraveconnect.com/doifinder/10.1057/9781137398154
ISBN:	1137398159 (electronic bk.)

Asian perspectives on the development of public relations : = other voices /
Asian perspectives on the development of public relations :other voices /edited by Tom Watson. - 1 online resource.

Introduction; Tom Watson -- 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) -- 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen -- 3. India; John V. Vil'Anilam -- 4. Indonesia; Gregoria Arum Yudarwati -- 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi -- 6. Malaysia; Zeti Azreen Ahmad -- 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol -- 8. Singapore; May O. Lwin and Augustine Pang -- 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai -- 10. Thailand; Napawan Tantivejakul -- 11. Vietnam; Loan T.H. Van.

The history of public relations has long been presented in a corporatist Anglo-American framework. "The National Perspectives on the Development of Public Relations: Other Voices" series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. "The National Perspectives on the Development of Public Relations: Other Voice" series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.

ISBN: 1137398159 (electronic bk.)

Source: 748414Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

1007795
Advertising
--Asia.Subjects--Geographical Terms:

1004822
Asia.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD59.6.A78

Dewey Class. No.: 659.2095

Asian perspectives on the development of public relations : = other voices /
LDR:02794cam a2200325Ki 4500 001 798498
003 OCoLC
005 20140910115814.0
006 m o d
007 cr cnu---unuuu
008 150519s2014 enk o 000 0 eng d
020 $a 1137398159 (electronic bk.)
020 $a 9781137398154 (electronic bk.)
035 $a (OCoLC)876366785
035 $a ocn876366785
037 $a 748414 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $e rda $e pn $c UKPGM $d IDEBK $d CDX $d OCLCO $d OCLCF
043 $a a------
049 $a TEFA
050 4 $a HD59.6.A78
082 0 4 $a 659.2095 $2 23
245 0 0 $a Asian perspectives on the development of public relations : $b other voices / $c edited by Tom Watson.
264 1 $a [Basingstoke] : $b Palgrave Pivot, $c 2014.
300 $a 1 online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
505 0 $a Introduction; Tom Watson -- 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) -- 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen -- 3. India; John V. Vil'Anilam -- 4. Indonesia; Gregoria Arum Yudarwati -- 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi -- 6. Malaysia; Zeti Azreen Ahmad -- 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol -- 8. Singapore; May O. Lwin and Augustine Pang -- 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai -- 10. Thailand; Napawan Tantivejakul -- 11. Vietnam; Loan T.H. Van.
520 $a The history of public relations has long been presented in a corporatist Anglo-American framework. "The National Perspectives on the Development of Public Relations: Other Voices" series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. "The National Perspectives on the Development of Public Relations: Other Voice" series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.
588 $a Description based on publisher supplied information; title not viewed.
650 0 $a Advertising $z Asia. $3 1007795
650 0 $a Public relations $z Asia. $3 942720
650 7 $a Advertising. $3 567923
650 7 $a Public relations. $3 557567
651 7 $a Asia. $2 fast $3 1004822
655 7 $a Electronic books. $2 local $3 554714
700 1 $a Watson, Tom, $d 1950- $3 568083
710 2 $a Palgrave Connect (Online service) $3 834339
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137398154