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Media and affective mythologies = discourse, archetypes and ideology in contemporary politics /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Media and affective mythologies/ by Darren Kelsey.
Reminder of title:	discourse, archetypes and ideology in contemporary politics /
Author:	Kelsey, Darren.
Published:	Cham :Springer International Publishing : : 2017.,
Description:	xiii, 180 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Mass media - Political aspects. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-60759-7
ISBN:	9783319607597

Media and affective mythologies = discourse, archetypes and ideology in contemporary politics /
Kelsey, Darren.

Media and affective mythologiesdiscourse, archetypes and ideology in contemporary politics /[electronic resource] :by Darren Kelsey. - Cham :Springer International Publishing :2017. - xiii, 180 p. :ill., digital ;24 cm.

This book provides a timely political insight to show how mythology plays an affective role in our lives. Brexit, bankers, institutional scandals, the far right, and Russell Brand's "revolution" are just some of the issues tackled through this innovative and interdisciplinary discourse analysis. Through multimedia case studies, Kelsey explores the psychological dimensions of archetypes and mythologies and how they function ideologically in contemporary politics. By synergising approaches to critical discourse studies with the work of Carl Jung, Joseph Campbell and other mythologists, Kelsey's pyschodiscursive approach explores the depths of the human psyche to analyse the affective qualities of storytelling. Kelsey makes a compelling case for our need to understand more about the power of mythology in modern society. Whilst mythology might be part of who we are, societies are responsible for its ideological substance and implications. Media and Affective Mythologies shows how we can begin to engage with this principle.

ISBN: 9783319607597

Standard No.: 10.1007/978-3-319-60759-7doiSubjects--Topical Terms:

558823
Mass media
--Political aspects.

LC Class. No.: JF1525.P8 / K457 2017

Dewey Class. No.: 302.23

Media and affective mythologies = discourse, archetypes and ideology in contemporary politics /
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520 $a This book provides a timely political insight to show how mythology plays an affective role in our lives. Brexit, bankers, institutional scandals, the far right, and Russell Brand's "revolution" are just some of the issues tackled through this innovative and interdisciplinary discourse analysis. Through multimedia case studies, Kelsey explores the psychological dimensions of archetypes and mythologies and how they function ideologically in contemporary politics. By synergising approaches to critical discourse studies with the work of Carl Jung, Joseph Campbell and other mythologists, Kelsey's pyschodiscursive approach explores the depths of the human psyche to analyse the affective qualities of storytelling. Kelsey makes a compelling case for our need to understand more about the power of mythology in modern society. Whilst mythology might be part of who we are, societies are responsible for its ideological substance and implications. Media and Affective Mythologies shows how we can begin to engage with this principle.
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