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Campus Racial Climate : = How University Social Media Effects African American Student Inclusion at Predominantly White Universities.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Campus Racial Climate :/
Reminder of title:	How University Social Media Effects African American Student Inclusion at Predominantly White Universities.
Author:	Patterson, Stanzza Y.
Description:	1 online resource (75 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-02.
Contained By:	Masters Abstracts International57-02(E).
Subject:	Mass communication. -
Online resource:	click for full text (PQDT)
ISBN:	9780355396126

Campus Racial Climate : = How University Social Media Effects African American Student Inclusion at Predominantly White Universities.
Patterson, Stanzza Y.

Campus Racial Climate :How University Social Media Effects African American Student Inclusion at Predominantly White Universities. - 1 online resource (75 pages)

Source: Masters Abstracts International, Volume: 57-02.

Thesis (M.S.)

Includes bibliographical references

The portrayal of African Americans as a stigmatized and devalued group has contributed to the generality of racial inequality. Racial bias, disempowerment, and discrimination have been longstanding issues within several aspects of mainstream media, including television news, entertainment and advertising. This is also including social media, a platform in which many organizations and businesses are using to effectively communicate to their audiences. Universities around the country have begun using this type of media as their main tool to release messages to students. How these universities communicate with their minority population is of extreme importance. This study investigated the communications effectiveness of Oklahoma State University's social media pages in representing African American students.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355396126Subjects--Topical Terms:

1179310
Mass communication.
Index Terms--Genre/Form:

554714
Electronic books.

Campus Racial Climate : = How University Social Media Effects African American Student Inclusion at Predominantly White Universities.
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520 $a The portrayal of African Americans as a stigmatized and devalued group has contributed to the generality of racial inequality. Racial bias, disempowerment, and discrimination have been longstanding issues within several aspects of mainstream media, including television news, entertainment and advertising. This is also including social media, a platform in which many organizations and businesses are using to effectively communicate to their audiences. Universities around the country have begun using this type of media as their main tool to release messages to students. How these universities communicate with their minority population is of extreme importance. This study investigated the communications effectiveness of Oklahoma State University's social media pages in representing African American students.
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