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A Meal Service Design and Marketing ...

University of Cincinnati.

A Meal Service Design and Marketing Strategy Based on Cooperation and Persuasion Theories.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	A Meal Service Design and Marketing Strategy Based on Cooperation and Persuasion Theories./
Author:	Yang, Zhenhua.
Description:	1 online resource (41 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-02.
Contained By:	Masters Abstracts International57-02(E).
Subject:	Social psychology. -
Online resource:	click for full text (PQDT)
ISBN:	9780355443202

A Meal Service Design and Marketing Strategy Based on Cooperation and Persuasion Theories.
Yang, Zhenhua.

A Meal Service Design and Marketing Strategy Based on Cooperation and Persuasion Theories. - 1 online resource (41 pages)

Source: Masters Abstracts International, Volume: 57-02.

Thesis (M.Des.)--University of Cincinnati, 2017.

Includes bibliographical references

This thesis is proposing a new meal service for college students. The service combines the methods of the cooking co-op model and meal kit services. The thesis was developed in two steps: first is theoretical research and the second is service design and marketing planning.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355443202Subjects--Topical Terms:

554804
Social psychology.
Index Terms--Genre/Form:

554714
Electronic books.

A Meal Service Design and Marketing Strategy Based on Cooperation and Persuasion Theories.
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040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Yang, Zhenhua. $3 1193045
245 1 2 $a A Meal Service Design and Marketing Strategy Based on Cooperation and Persuasion Theories.
264 0 $c 2017
300 $a 1 online resource (41 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-02.
500 $a Adviser: Peter Chamberlain.
502 $a Thesis (M.Des.)--University of Cincinnati, 2017.
504 $a Includes bibliographical references
520 $a This thesis is proposing a new meal service for college students. The service combines the methods of the cooking co-op model and meal kit services. The thesis was developed in two steps: first is theoretical research and the second is service design and marketing planning.
520 $a Theoretical research includes primary research and secondary research. The primary research of the thesis focuses on students' meal experience and discovering their needs in meals, preparing for the development of the service design. The secondary research aims at the social psychologist Carl Hovland's theories of persuasion and communication, discussing three components of persuasion: 1) source, 2) message and 3) audience, and establishing the guidelines for marketing development.
520 $a The second step is service design and business planning. According to the data collected previously, a CoCook proposal was established. The business plan starts with the creation of personas. Then, a customer journey map was developed to stimulate the purchasing process. Finally, the theory of persuasion, which is discussed in secondary research, was applied on the lead nurturing process.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Social psychology. $3 554804
655 7 $a Electronic books. $2 local $3 554714
690 $a 0451
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a University of Cincinnati. $b Design, Architecture, Art and Planning: Design. $3 1180916
773 0 $t Masters Abstracts International $g 57-02(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10702744 $z click for full text (PQDT)

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