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The road to wicked = the marketing a...
~
Baum, L. Frank (1856-1919.)
The road to wicked = the marketing and consumption of Oz from L. Frank Baum to Broadway /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The road to wicked/ by Kent Drummond, Susan Aronstein, Terri L. Rittenburg.
Reminder of title:
the marketing and consumption of Oz from L. Frank Baum to Broadway /
Author:
Drummond, Kent.
other author:
Aronstein, Susan.
Published:
Cham :Springer International Publishing : : 2018.,
Description:
xi, 336 p. :digital ; : 22 cm.;
Contained By:
Springer eBooks
Subject:
Fantasy fiction, American - Economic aspects. -
Online resource:
http://dx.doi.org/10.1007/978-3-319-93106-7
ISBN:
9783319931067
The road to wicked = the marketing and consumption of Oz from L. Frank Baum to Broadway /
Drummond, Kent.
The road to wicked
the marketing and consumption of Oz from L. Frank Baum to Broadway /[electronic resource] :by Kent Drummond, Susan Aronstein, Terri L. Rittenburg. - Cham :Springer International Publishing :2018. - xi, 336 p. :digital ;22 cm.
1. We're Off to See the Wizard: In Search of Cultural Sustainability -- 2. The Wonderful Wizard of Marketing: L. Frank Baum as Producer and Promoter -- 3. Extending the Yellow Brick Road: More Books and a Technicolor Rainbow -- 4. Of Living Rooms and Libraries: Oz's Journey from Fairy Tale to Myth -- 5. Expanding the Map: Oz in the Public Domain -- 6. Telling and Selling: The Untold Story of the Witches of Oz -- 7. "My Entire Body was Shaking": Consumers Respond to Wicked -- 8. "The Audience Unites in One Big 'Yes!'": Theater Professionals Reflect on Wicked -- 9. Pulling Back the Curtain: Wicked Experiences -- 10. Whither Oz?: Stepping Into the 21st Century -- 11. At the Gates of the Emerald City: Towards a New Theory of Cultural Sustainability.
ISBN: 9783319931067
Standard No.: 10.1007/978-3-319-93106-7doiSubjects--Personal Names:
803733
Baum, L. Frank
1856-1919.Wizard of Oz.Subjects--Topical Terms:
1207533
Fantasy fiction, American
--Economic aspects.
LC Class. No.: PS3503.A923
Dewey Class. No.: 813.52
The road to wicked = the marketing and consumption of Oz from L. Frank Baum to Broadway /
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1. We're Off to See the Wizard: In Search of Cultural Sustainability -- 2. The Wonderful Wizard of Marketing: L. Frank Baum as Producer and Promoter -- 3. Extending the Yellow Brick Road: More Books and a Technicolor Rainbow -- 4. Of Living Rooms and Libraries: Oz's Journey from Fairy Tale to Myth -- 5. Expanding the Map: Oz in the Public Domain -- 6. Telling and Selling: The Untold Story of the Witches of Oz -- 7. "My Entire Body was Shaking": Consumers Respond to Wicked -- 8. "The Audience Unites in One Big 'Yes!'": Theater Professionals Reflect on Wicked -- 9. Pulling Back the Curtain: Wicked Experiences -- 10. Whither Oz?: Stepping Into the 21st Century -- 11. At the Gates of the Emerald City: Towards a New Theory of Cultural Sustainability.
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Literature, Cultural and Media Studies (Springer-41173)
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