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Corporate social responsibility and strategic market positioning for organizational success

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Corporate social responsibility and strategic market positioning for organizational success/ Carlton Brown and Uzoechi Nwagbara, editors.
other author:	Brown, Carlton,
Published:	Hershey, Pennsylvania :IGI Global, : [2018],
Description:	1 online resource (xvii, 301 p.)
Subject:	Social responsibility of business. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7
ISBN:	9781522554103 (e-book)

Corporate social responsibility and strategic market positioning for organizational success
Corporate social responsibility and strategic market positioning for organizational success[electronic resource] /Carlton Brown and Uzoechi Nwagbara, editors. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xvii, 301 p.)

Includes bibliographical references and index.

Chapter 1. CSR and PSR diversity engagement among ethnic minority businesses (EMBs) within the UK -- Chapter 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) -- Chapter 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication -- Chapter 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? -- Chapter 5. The role of technology acceptance model in strengthening business positioning -- Chapter 6. Corporate social responsibility as a strategy in a self-service shop S-mart: a critical analysis -- Chapter 7. Sustainability strategies for software development firms -- Chapter 8. The business of business is business through social integration -- Chapter 9. The concept of green marketing.

Restricted to subscribers or individual electronic text purchasers.

"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--Provided by publisher.

ISBN: 9781522554103 (e-book)Subjects--Topical Terms:

558803
Social responsibility of business.

LC Class. No.: HD60 / .C6938 2018e

Dewey Class. No.: 658.4/08

Corporate social responsibility and strategic market positioning for organizational success
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245 0 0 $a Corporate social responsibility and strategic market positioning for organizational success $h [electronic resource] / $c Carlton Brown and Uzoechi Nwagbara, editors.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xvii, 301 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. CSR and PSR diversity engagement among ethnic minority businesses (EMBs) within the UK -- Chapter 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) -- Chapter 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication -- Chapter 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? -- Chapter 5. The role of technology acceptance model in strengthening business positioning -- Chapter 6. Corporate social responsibility as a strategy in a self-service shop S-mart: a critical analysis -- Chapter 7. Sustainability strategies for software development firms -- Chapter 8. The business of business is business through social integration -- Chapter 9. The concept of green marketing.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--Provided by publisher.
650 0 $a Social responsibility of business. $3 558803
650 0 $a Success in business. $3 558619
700 1 $a Brown, Carlton, $d 1986- $e editor. $3 1234841
700 1 $a Nwagbara, Uzoechi, $e editor. $3 1234842
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7