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Social media for communication and instruction in academic libraries

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social media for communication and instruction in academic libraries/ Jennifer Joe and Elisabeth Knight, editors.
other author:	Joe, Jennifer,
Published:	Hershey, Pennsylvania :IGI Global, : [2019],
Description:	1 online resource (xxi, 319 p.)
Subject:	Online social networks - Library applications. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8097-3
ISBN:	9781522580980 (e-book)

Social media for communication and instruction in academic libraries
Social media for communication and instruction in academic libraries[electronic resource] /Jennifer Joe and Elisabeth Knight, editors. - Hershey, Pennsylvania :IGI Global,[2019] - 1 online resource (xxi, 319 p.)

Includes bibliographical references and index.

Section 1. The history of social media in academic libraries. Chapter 1. Making social media more social: a literature review of academic libraries' engagement and connections through social media platforms ; Chapter 2. Social media and social networking in digital libraries -- Section 2. Areas of concern in the use of social media. Chapter 3. Finding your voice: developing a content strategy for social media that works! ; Chapter 4. Diversifying content across social media platforms ; Chapter 5. Assessing social media use in instruction and marketing ; Chapter 6. Is anybody out there?: using application statistics and web analytics to assess social media reach ; Chapter 7. Diversity and inclusion: how to avoid bias and social media blunders ; Chapter 8. Identifiable problems in social media: concerning legal awareness within academic libraries ; Chapter 9. Enhancing an academic library's social media presence using peer-to-peer marketing: the benefits of student content creators -- Section 3. Further examples of social media use. Chapter 10. "Is there anybody there?": engaging with open university distance learners ; Chapter 11. Using social media to enhance information literacy: the VCU libraries vetyoursources campaign ; Chapter 12. What's old is marketable: creating a social media plan for special collections and archives ; Chapter 13. Expanding the awareness and use of library collections through social media: a case study of the library of congress international collections social media program ; Chapter 14. Social media use in academic libraries: applications and implications in a developing country ; Chapter 15. No budget, no barriers: how academic branch libraries can make twitter work.

Restricted to subscribers or individual electronic text purchasers.

"This book examines using social media in academic libraries and in instruction, with special emphasis on assessment and evidence-based practiced. It also looks at the importance of social media in all facets of library marketing and instruction at the academic (post-secondary) level"--Provided by publisher.

ISBN: 9781522580980 (e-book)Subjects--Topical Terms:

933823
Online social networks
--Library applications.

LC Class. No.: Z674.75.S63 / S633 2019e

Dewey Class. No.: 025.5/2777

Social media for communication and instruction in academic libraries
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300 $a 1 online resource (xxi, 319 p.)
504 $a Includes bibliographical references and index.
505 0 $a Section 1. The history of social media in academic libraries. Chapter 1. Making social media more social: a literature review of academic libraries' engagement and connections through social media platforms ; Chapter 2. Social media and social networking in digital libraries -- Section 2. Areas of concern in the use of social media. Chapter 3. Finding your voice: developing a content strategy for social media that works! ; Chapter 4. Diversifying content across social media platforms ; Chapter 5. Assessing social media use in instruction and marketing ; Chapter 6. Is anybody out there?: using application statistics and web analytics to assess social media reach ; Chapter 7. Diversity and inclusion: how to avoid bias and social media blunders ; Chapter 8. Identifiable problems in social media: concerning legal awareness within academic libraries ; Chapter 9. Enhancing an academic library's social media presence using peer-to-peer marketing: the benefits of student content creators -- Section 3. Further examples of social media use. Chapter 10. "Is there anybody there?": engaging with open university distance learners ; Chapter 11. Using social media to enhance information literacy: the VCU libraries vetyoursources campaign ; Chapter 12. What's old is marketable: creating a social media plan for special collections and archives ; Chapter 13. Expanding the awareness and use of library collections through social media: a case study of the library of congress international collections social media program ; Chapter 14. Social media use in academic libraries: applications and implications in a developing country ; Chapter 15. No budget, no barriers: how academic branch libraries can make twitter work.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book examines using social media in academic libraries and in instruction, with special emphasis on assessment and evidence-based practiced. It also looks at the importance of social media in all facets of library marketing and instruction at the academic (post-secondary) level"--Provided by publisher.
650 0 $a Online social networks $x Library applications. $3 933823
650 0 $a Social media in education. $3 1155494
650 0 $a Academic libraries $x Marketing. $3 1029091
650 0 $a Web applications in libraries. $3 1234886
650 0 $a Libraries and the Internet. $3 838126
700 1 $a Joe, Jennifer, $d 1985- $e editor. $3 1234884
700 1 $a Knight, Elisabeth, $d 1961- $e editor. $3 1234885
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8097-3