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Re-inventing the book : = challenges from the past for the publishing industry /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Re-inventing the book :/ Christina Banou.
Reminder of title:	challenges from the past for the publishing industry /
Author:	Banou, Christina,
Description:	1 online resource
Subject:	Books and reading. -
Online resource:	https://www.sciencedirect.com/science/book/9780081012789
ISBN:	9780081012796

Re-inventing the book : = challenges from the past for the publishing industry /
Banou, Christina,

Re-inventing the book :challenges from the past for the publishing industry /Christina Banou. - 1 online resource - Chandos information professional series. - Chandos information professional series..

Includes bibliographical references and index.

Front Cover; Re-Inventing the Book; Series Page; Re-Inventing the Book: Challenges from the Past forthe Publishing IndustryAMSTERDAM; Copyright; Dedication; Contents; Foreword; Preface and Acknowledgements; 1 -- Introduction: the continuing revolution of Gutenberg; 1.1 The continuing revolution of Gutenberg: the publishing industry at a turning point; 1.2 New worlds for old strategies, new words for old values; 1.3 Toward a methodological and theoretical framework for publishing; 1.4 The structure of the book; References; 2 -- Reimagining the book: aesthetics in publishing.

ISBN: 9780081012796Subjects--Topical Terms:

648068
Books and reading.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: Z280

Dewey Class. No.: 070.5

Re-inventing the book : = challenges from the past for the publishing industry /
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020 $a 9780081012796 $q (electronic bk.)
020 $a 0081012799 $q (electronic bk.)
020 $a 9780081012789
035 $a (OCoLC)964358856
035 $a els69900659
040 $a IDEBK $b eng $e rda $e pn $c IDEBK $d EBLCP $d N$T $d OPELS $d OCLCQ
041 0 $a eng
050 4 $a Z280
082 0 4 $a 070.5 $2 23
100 1 $a Banou, Christina, $e author. $3 1238150
245 1 0 $a Re-inventing the book : $b challenges from the past for the publishing industry / $c Christina Banou.
264 1 $a Cambridge, MA : $b Chandos Publishing, $c [2017]
300 $a 1 online resource
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
490 1 $a Chandos information professional series
504 $a Includes bibliographical references and index.
505 0 $a Front Cover; Re-Inventing the Book; Series Page; Re-Inventing the Book: Challenges from the Past forthe Publishing IndustryAMSTERDAM; Copyright; Dedication; Contents; Foreword; Preface and Acknowledgements; 1 -- Introduction: the continuing revolution of Gutenberg; 1.1 The continuing revolution of Gutenberg: the publishing industry at a turning point; 1.2 New worlds for old strategies, new words for old values; 1.3 Toward a methodological and theoretical framework for publishing; 1.4 The structure of the book; References; 2 -- Reimagining the book: aesthetics in publishing.
505 8 $a 2.1 Setting the scene: from illustration to new multimedia technologies. Approaches and trends2.2 The artistic identity of the book. Publishers, readers and the democratization of taste; 2.2.1 Towards the democratization of taste; 2.2.2 The role and concepts of book illustration and ornamentation; 2.2.3 Developing the artistic identity of the book; 2.3 The aesthetics publishing chain-circle and its explanations; 2.3.1 The aesthetics publishing chain-circle-circuit since Renaissance; 2.3.2 The book as a visual-valuable-viable object and its historical explanations.
505 8 $a 2.3.3 Visual information and consumption cultures from Vasari to the digital era2.3.4 Information and experience: the old printed book in terms of 'social media'. The case of Peregrinatio in Terram Sanctam; 2.4 Reconstructing the book: the value of the paratext; 2.4.1 What is paratext?; 2.4.2 Visual and verbal paratext; 2.4.3 Front matter; 2.4.4 Title page and cover; 2.4.5 Creating celebrities: frontispiece and the author's portrait; 2.4.6 The printed page; 2.4.7 The printer's mark; 2.4.8 Running titles -- page headlines; 2.4.9 Dedicatory letters -- epistles.
505 8 $a 2.4.10 Paratext, patronage and book promotion: added value for all2.4.11 Visual paratext, digital paratext and a comment; 2.5 Reader participation and personalized copies: new aesthetic and business models; 2.5.1 Personalized copies then and now; 2.5.2 From dedicatory letters of Renaissance to dedicatory copies and editions of the digital Age; 2.5.3 Reader engagement in the artistic identity of the book; 2.6 Reconsidering the boundaries of the book: convergence; 2.6.1 Convergence cultures; 2.6.2 Gamification and other opportunities &
505 8 $a 2.7 Recalling Renaissance woodcuts: from painted prints of Renaissance to colouring books of the digital era2.8 Why aesthetics in publishing is still important. The aesthetic capital; References; 3 -- Reengaging readers, rediscovering strategies; 3.1 Reader engagement and the emergence of publishing strategies; 3.2 Lessons from the past: reader participation in the publishing chain. Case studies from Renaissance and the Baroque; 3.2.1 The case of Pietro Aretino in Renaissance Rome and Venice; 3.2.2 The case of Torquato Accetto in Baroque Naples; 3.2.3 The reader as corrector.
650 0 $a Books and reading. $3 648068
650 0 $a Books. $2 fast $3 1007978
650 0 $a Book industries and trade. $3 1238151
655 4 $a Electronic books. $2 local $3 554714
830 0 $a Chandos information professional series. $3 933702
856 4 0 $u https://www.sciencedirect.com/science/book/9780081012789