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Market research methodologies = multi-method and qualitative approaches /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Market research methodologies/ Amandeep Takhar-Lail and Ali Ghorbani, editors.
Reminder of title:	multi-method and qualitative approaches /
other author:	Takhar-Lail, Amandeep,
Published:	Hershey, Pennsylvania :IGI Global, : [2015],
Description:	1 online resource (xxv, 300 p.)
Subject:	Marketing research - Methodology. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6371-8
ISBN:	9781466663725 (ebk.)

Market research methodologies = multi-method and qualitative approaches /
Market research methodologiesmulti-method and qualitative approaches /[electronic resource] :Amandeep Takhar-Lail and Ali Ghorbani, editors. - Hershey, Pennsylvania :IGI Global,[2015] - 1 online resource (xxv, 300 p.)

Includes bibliographical references.

Author/authority / Minita Sanghvi -- Reflexivity in qualitative research: a researcher and informant perspective / Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research technique / Shirin Alavi -- The observation / Gemma García Ferrer -- Triangulation in organizational research: validating knowledge in human competence at work / Ben Tran -- Analysing blogs in market research / Leng Ho Keat -- Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek -- Qualitative communication research methods and techniques / Androniki Kavoura, Peter Tomaras -- Qualitative response regression modeling / Aliyu Olayemi Abdullateef -- Multi-method analysis / Przemyslaw Tomczyk -- The second generation of the laddering methodology / Gabriele Morandin, Massimo Bergami, Richard P. Bagozzi -- Problem-based learning methodology / Salvador Simó Algado, Xavier Ginesta Portet, Jordi de San Eugenio Vela.

Restricted to subscribers or individual electronic text purchasers.

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.

ISBN: 9781466663725 (ebk.)Subjects--Topical Terms:

562101
Marketing research
--Methodology.

LC Class. No.: HF5415.2 / .M346 2015e

Dewey Class. No.: 658.8/3

Market research methodologies = multi-method and qualitative approaches /
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504 $a Includes bibliographical references.
505 0 $a Author/authority / Minita Sanghvi -- Reflexivity in qualitative research: a researcher and informant perspective / Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research technique / Shirin Alavi -- The observation / Gemma García Ferrer -- Triangulation in organizational research: validating knowledge in human competence at work / Ben Tran -- Analysing blogs in market research / Leng Ho Keat -- Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek -- Qualitative communication research methods and techniques / Androniki Kavoura, Peter Tomaras -- Qualitative response regression modeling / Aliyu Olayemi Abdullateef -- Multi-method analysis / Przemyslaw Tomczyk -- The second generation of the laddering methodology / Gabriele Morandin, Massimo Bergami, Richard P. Bagozzi -- Problem-based learning methodology / Salvador Simó Algado, Xavier Ginesta Portet, Jordi de San Eugenio Vela.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.
650 0 $a Marketing research $x Methodology. $3 562101
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650 0 $a Qualitative research $x Methodology. $3 721158
700 1 $a Takhar-Lail, Amandeep, $d 1980- $e editor. $3 1155774
700 1 $a Ghorbani, Ali, $d 1984- $e editor. $3 1002454
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