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The customer is NOT always right? marketing orientationsin a dynamic business world = proceedings of the 2011 World Marketing Congress /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The customer is NOT always right? marketing orientationsin a dynamic business world/ edited by Colin L. Campbell.
Reminder of title:	proceedings of the 2011 World Marketing Congress /
other author:	Campbell, Colin L.
corporate name:	Workshop on the Preservation of Stability under Discretization
Published:	Cham :Springer International Publishing : : 2017.,
Description:	xxxiii, 953 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing - Case studies. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-50008-9
ISBN:	9783319500089

The customer is NOT always right? marketing orientationsin a dynamic business world = proceedings of the 2011 World Marketing Congress /
The customer is NOT always right? marketing orientationsin a dynamic business worldproceedings of the 2011 World Marketing Congress /[electronic resource] :edited by Colin L. Campbell. - Cham :Springer International Publishing :2017. - xxxiii, 953 p. :ill., digital ;24 cm. - Developments in marketing science: proceedings of the academy of marketing science,2363-6165. - Developments in marketing science: proceedings of the academy of marketing science..

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319500089

Standard No.: 10.1007/978-3-319-50008-9doiSubjects--Topical Terms:

643761
Marketing
--Case studies.

LC Class. No.: HF5411

Dewey Class. No.: 658.8

The customer is NOT always right? marketing orientationsin a dynamic business world = proceedings of the 2011 World Marketing Congress /
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