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Marketing of engineering consultancy services : = a global perspective /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing of engineering consultancy services :/ Pradeep Kumar Chatterjee and Partho Pratim Chatterjee.
Reminder of title:	a global perspective /
Author:	Chatterjee, Pradeep Kumar,
other author:	Chatterjee, Partho Pratim,
Description:	1 online resource (136 pages) :illustrations. :
Subject:	Consulting engineers. -
Online resource:	https://asmedigitalcollection.asme.org/ebooks/book/14/International-Hydrogen-Conference-IHC-2016

Marketing of engineering consultancy services : = a global perspective /
Chatterjee, Pradeep Kumar,

Marketing of engineering consultancy services :a global perspective /Pradeep Kumar Chatterjee and Partho Pratim Chatterjee. - 1 online resource (136 pages) :illustrations.

Includes bibliographical references and index.

Front Matter PUBLIC ACCESS -- Chapter 1 Introduction -- Chapter 2 Engineering Consultancy Services -- Chapter 3 The Market Paradigms -- Chapter 4 Features of Engineering Consultancy Services and Its Implications for Marketing -- Chapter 5 Quality Elements of Engineering Consultancy Services -- Chapter 6 Concern for Quality: Cost-Benefit Analysis of Quality of Engineering Consultancy Services -- Chapter 7 Appointment of Engineering Consultant Under International Competitive Bidding (ICB) -- Chapter 8 Defining Engineering Consultancy Marketing -- Chapter 9 Need For Marketing System For Engineering Consultancy -- Chapter 10 Members of Engineering Consultancy Marketing Team -- Chapter 11 Internal Marketing in Engineering Consultancy Services -- Chapter 12 Measure to be Adopted for Increasing Marketing Effectiveness -- Chapter 13 Business Procurement Approaches -- Chapter 14 Formulating Marketing Mixes (8Ps) for Engineering Consultancy Services -- Chapter 15 Engineering Consultant’s Contractual Obligations -- Chapter 16Conclusions -- Back Matter Public Access.

Restricted to subscribers or individual electronic text purchasers.

Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subject, more so in a world of interconnected economies. The cross-border sourcing of services as an integral part of global value chain gained momentum with enhanced economic globalization. We are in the cusp of the creative disruption of Industrial Revolution 4.0 (IR 4.0), where technology is set to change the way we live and work. This technology disruption is spearheaded by Artificial Intelligence (AI), Internet of Things (IoT), and Machine Learning. As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book is a unique blend of the authors’ decades of experience in the engineering consultancy service industry, combined with scholarly and academic excellence. With this book, readers should be able to: Understand engineering consultancy services and the market paradigms from a global perspective. Understand the unique features of engineering consultancy services and their implications for marketing. Explain the quality elements of engineering consultancy services. Understand the issues concerning the quality, cost-benefit analysis of quality of engineering consultancy services. Understand how engineering consultants are appointed by clients under international competitive bidding (ICB). Define marketing of engineering consultancy services and explain why scientific marketing is essential for engineering consultancy firms. Understand the client relationship, the people (engineer) factor, Internal marketing. Formulate marketing mixes (8Ps) for engineering consultancy services And much more!

Electronic reproduction.
New York, N.Y. :
The American Society of Mechanical Engineers,
2019.

Mode of access: World Wide Web.

System requirements: Adobe Acrobat Reader.

In English.

Standard No.: 10.1115/1.861837 doi

Publisher. No.: 861837asme

ASME, Two Park Avenue. New York, NY 10016

LCCN: 2018045162Subjects--Topical Terms:

654194
Consulting engineers.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: TA216

Dewey Class. No.: 620.0068/8

Marketing of engineering consultancy services : = a global perspective /
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505 0 $a Front Matter PUBLIC ACCESS -- Chapter 1 Introduction -- Chapter 2 Engineering Consultancy Services -- Chapter 3 The Market Paradigms -- Chapter 4 Features of Engineering Consultancy Services and Its Implications for Marketing -- Chapter 5 Quality Elements of Engineering Consultancy Services -- Chapter 6 Concern for Quality: Cost-Benefit Analysis of Quality of Engineering Consultancy Services -- Chapter 7 Appointment of Engineering Consultant Under International Competitive Bidding (ICB) -- Chapter 8 Defining Engineering Consultancy Marketing -- Chapter 9 Need For Marketing System For Engineering Consultancy -- Chapter 10 Members of Engineering Consultancy Marketing Team -- Chapter 11 Internal Marketing in Engineering Consultancy Services -- Chapter 12 Measure to be Adopted for Increasing Marketing Effectiveness -- Chapter 13 Business Procurement Approaches -- Chapter 14 Formulating Marketing Mixes (8Ps) for Engineering Consultancy Services -- Chapter 15 Engineering Consultant’s Contractual Obligations -- Chapter 16Conclusions -- Back Matter Public Access.
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530 $a Also available in print and PDF edition.
530 $a Full text article also available for purchase.
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