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Negotiating Business Narratives = Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Negotiating Business Narratives/ by Sandford Borins, Beth Herst.
Reminder of title:	Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries /
Author:	Borins, Sandford.
other author:	Herst, Beth.
Description:	XIII, 78 p.online resource. :
Contained By:	Springer Nature eBook
Subject:	Automobile industry and trade. -
Online resource:	https://doi.org/10.1007/978-3-319-77923-2
ISBN:	9783319779232

Negotiating Business Narratives = Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries /
Borins, Sandford.

Negotiating Business NarrativesFables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries /[electronic resource] :by Sandford Borins, Beth Herst. - 1st ed. 2018. - XIII, 78 p.online resource.

1 Conceptual Framework and Methodology -- 2 Insanely Great: The Dominant IT Fable -- 3 Cults of Personality: Fables of the Automobile Industry -- 4 “A Good Dose of Outrage”: Financial Trading Fables -- 5 Conclusion: Narrative Templates and Social Negotiations.

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.

ISBN: 9783319779232

Standard No.: 10.1007/978-3-319-77923-2doiSubjects--Topical Terms:

654153
Automobile industry and trade.

LC Class. No.: HD9710-9710.37

Dewey Class. No.: 338.476292

Negotiating Business Narratives = Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries /
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