行動即時通訊.

行動即時通訊軟體持續使用意圖之研究-以LINE為例 = = Understanding the Continuance Intention to Use Mobile Instant Messaging Application: The Case of LINE / by: (Language materials, printed)

產品品質和消費者滿意度對消費者忠誠度之影響：越南行動即時通訊app市場之實證研究 = = Impact of Product Quality and Customer Satisfaction on Customer Loyalty – An Empirical Study of Vietnam Mobile Instant Messaging Application Market / by: (Language materials, printed)

customer loyalty.

期望確認理論.

產品品質.

Vietnam market.

LINE.

顧客滿意度.

product quality.

customer satisfaction.

社會影響.

顧客忠誠度.

Social Influence.

Mobile Instant Message.

行動即時通訊.

Instant mobile messaging.

越南市場.

持續使用意圖.

Expectation-confirmation Theory.

Continuance Intention.