財富管理.

知覺價值、轉換成本與關係慣性對顧客忠誠度之影響-以銀行業為例 = = Effects of Perceived Value, Switch Costs and Relationship Inertia on Customer Loyalty: Evidence from Taiwan Banking Industry / by: (Language materials, printed)

Customer Loyalty.

Perceived Value.

Relationship Inertia.

Switch Costs.

Wealth management.

知覺價值.

財富管理.

轉換成本.

關係慣性.

顧客忠誠度.