trust.

探討社群商務中消費者之行為意圖：以越南為例 = = Investigating Customers' Behavioral Intention toward Social Commerce: An Empirical Study in Vietnam / by: (書目-語言資料,印刷品)

滿意度與忠誠度影響因素之研究-以臺灣中部地區銀行保險客戶為例 = = A Study on the Factors Affecting Satisfaction and Loyalty:An Example of Bancassurance Customers in the Middle of Taiwan / by: (書目-語言資料,印刷品)

影響線上團購環境中客戶滿意度，信任度和忠誠度的因素 = = Factors Affecting Customer Satisfaction, Trust and Loyalty in The Online Group Buying Context / by: (書目-語言資料,印刷品)

美容部落客網路口碑與信任對顧客購買意願之影響 :以越南為例 = = The Impacts of Electronic Word-of-Mouth (EWOM) and Trust on the Customer Purchase Intention through Beauty Bloggers :A Case Study in Vietnam / by: (書目-語言資料,印刷品)

影響消費者線上購買決策之因素:以印尼為例 = = Factors Influencing Customers’Online Purchase Decision:A Study in Indonesia / by: (書目-語言資料,印刷品)

投資人對於證券商APP之信任度、購買動機與使用意願之探討 = = A discussion on investors’ trust, purchasing motivations and willingness to use securities dealers’ APPs / by: (書目-語言資料,印刷品)

服務品質.

service quality.

網路口碑.

電子商務.

social media.

social cognitive theory.

intention to use.

證券商APP.

Social commerce.

Securities dealer APP.

線上購買決策.

structure equation modeling (SEM).

社群商務.

technology acceptance model (TAM).

購買意願.

科技接受模型.

bancassurance.

社會認知理論.

滿意度.

e-commerce.

使用意願.

satisfaction.

SERVQUAL.

美容部落客.

忠誠度.

trust.

購買動機.

Online Group Buying.

社群媒體.

線上團購.

SmartPLS.

銀行保險.

loyalty.

beauty blogger.

信任度.

customer satisfaction.

客戶滿意度.

信任.

結構方程模型.

IPA.

purchasing motivation.

purchase intention.

online purchase decisions.

OGB.

EWOM.