廣告效果.

探討影響行動廣告效果之因素-以Line免費代幣為例 = = The Impact Factors of Mobile Advertising Effectiveness: A Study of LINE Free Coins / by: (Language materials, printed)

廣告效果最佳化組合 = = Maximizing Advertising Effectiveness / by: (Language materials, printed)

日本製造 : = 東京廣告人的潮流觀察筆記 = Made in Japan / by: (Language materials, printed)

以教育本位行銷方式探討廣告效果對於消費者行為的影響-以電鍋廣告為例 = = Using education-based marketing to Explore the Impact of Advertising Effectiveness on Consumer Behavior –A Case Study of a Rice Cooker / by: (Language materials, printed)

mobile advertising.

interactivity.

Advertisement appeal.

廣告態度.

Purchase Intention.

廣告訴求.

Advertising Effectiveness.

互動性.

新媒體.

New media.

advertising attitude.

教育本位行銷.

High and Low Involvement.

行動廣告.

廣告效果.

Consumer Behavior.

Celebrity spokespeople.

日本.

高低涉入.

advertising value.

廣告代言人.

Educational Based Marketing.

購買意願.

廣告價值.

商品.

Advertisement effectiveness.

advertising effectiveness.

消費者行為.