品牌社群.

資訊採用模式對購買意願與品牌忠誠度之影響-以線上品牌社群為例 = = The Influence of Information Adoption Model on Consumer Purchase Intention and Brand Loyalty: An Example of Online Brand Community / by: (Language materials, printed)

以期望確認理論探討品牌社群之忠誠度 = = Understanding Customer Loyalty in Brand Communities with the Expectation Confirmation Theory / by: (Language materials, printed)

資訊採用模型.

Loyalty.

忠誠度.

信任.

認知有用性.

Web Quality.

品牌社群.

購買意願.

Purchase Intention.

Information Adoption Model (IAM).

Brand Community.

Expectation Confirmation Theory.

Brand Communities.

Trust.

Perceived Usefulness.

網站品質.

品牌忠誠度.

期望確認理論.

Brand Loyalty.