產品知識.

產品知識、品牌形象與知覺價值對重遊意圖影響―以澄霖沉香味道森林館為例 = = Influences of Product Knowledge, Brand Image, and Perceived Value on Revisit Intention:The Case of Chenglin Agarwood Park / by: (Language materials, printed)

商品的產地、民族認同與消費者認知對產品決選的影響-以臺灣手機市場為例 = = The Effect of Country of Origin, Consumer Ethnocentrism, Product Knowledge on the Consumer Product Judgment. An Empirical in Taiwan Cell Phone Market. / by: (Language materials, printed)

內存存儲(MS).

與顧客的產品評估(PJ).

Country of Origin.

Consumer Ethnocentrism.

Memory Stored and Product Judgment.

Brand image.

品牌（BR).

Product Knowledge.

Consumer Perception.

產地理論（COO).

顧客認知(CP).

Country Image.

顧客優越感(CE).

重遊意圖.

國家形象（CI).

產品知識.

知覺價值.

品牌形象.

Product knowledge.

Perceived values.

Revisit intention.