產地理論（COO).

商品的產地、民族認同與消費者認知對產品決選的影響-以臺灣手機市場為例 = = The Effect of Country of Origin, Consumer Ethnocentrism, Product Knowledge on the Consumer Product Judgment. An Empirical in Taiwan Cell Phone Market. / by: (Language materials, printed)

Consumer Ethnocentrism.

Consumer Perception.

Country Image.

Country of Origin.

Memory Stored and Product Judgment.

Product Knowledge.

內存存儲(MS).

品牌（BR).

國家形象（CI).

產品知識.

產地理論（COO).

與顧客的產品評估(PJ).

顧客優越感(CE).

顧客認知(CP).