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體驗行銷
Overview
Works:
1 works in 1 publications in 1 languages
Titles
體驗行銷、顧客滿意度與購買意願關係之研究-以智慧型手機為例 = = Relationships among Experiential Marketing，Customer Satisfaction，and Purchase Intention:Evidence from Smart Phones /
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(Language materials, printed)
Subjects
Customer satisfaction
Experiential marketing
Experiential value
Purchase intention
Smartphones
智慧型手機
購買意願
顧客滿意度
體驗價值
體驗行銷
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