社群行銷.

結合網路互動性與資訊採用模式探討購買意願與網路口碑傳播意願之影響因素：以社群媒體為例 = = Integrating Social Interaction and Information Adoption Model for Investigating the Impact Factors of Purchase Intention and Online Word-of-Mouth Communication Intention in Social Media / by: (Language materials, printed)

Information Adoption Model.

Online Word-of-Mouth Communication Intention.

Purchase Intention.

Social Interaction.

Social Media Marketing.

社群行銷.

網路互動性.

網路口碑傳播意願.

資訊採用模式.

購買意願.