Expectation-Confirmation Theory.
Overview
| Works: | 2 works in 2 publications in 2 languages | |
|---|---|---|
Titles
探討衝動性購買與再購意願之關係 = = Exploring the Relationship between Impulse Purchase and Repurchase Intention /
by:
(Language materials, printed)
炫耀性與社會認同對消費者購買流行商品的影響 = = The impact of conspicuousness and social identity on consumers' purchase of popular goods /
by:
(Language materials, printed)