Consumer Purchase Intention.

手搖飲料店的品牌形象、口碑、服務品質、社群媒體與消費者購買意願關係之研究 = = The Relationship among Hand Shake Beverage Stores' Brand Image, Word-of-Mouth, Service Quality, Social Media and Consumer Purchasing Intention / by: (Language materials, printed)

Brand Image.

Consumer Purchase Intention.

Service Quality.

Social Media.

Word-Of-Mouth.

口碑.

品牌形象.

服務品質.

消費者購買意願.

社群媒體.