眼動儀.

影響越南和台灣消費者購買有機食品意願的因素研究 = = Factors Influencing Consumers’ Intention to Purchase Organic Food in Vietnam and Taiwan / by: (書目-語言資料,印刷品)

以眼動儀探討商品屬性搭配圖片情境對於消費者視覺吸引力與購買意願之影響 = = Using Eye-Tracking to Explore the Influence of Product Attributes and Picture Context on Visual Appeal and Purchasing Intention / by: (書目-語言資料,印刷品)

視覺吸引力.

Organic food.

越南.

實用型商品.

Eye tracker.

Theory of planned behavior.

Vietnam.

Context-Independent Picture.

購買意圖.

眼動儀.

享樂型商品.

情境式圖片.

購買意願.

Taiwan.

Contextualized Picture.

計劃行為理論.

Eye-tracking.

台灣.

Utilitarian products.

Purchase intention.

Visual Appeal.

有機食品.

無情境圖片.

Hedonic products.