SWOT matrix analysis.

觀光工廠經營策略之研究-以雲林虎尾金鵬巾緻親子館為例 = = The Business Strategies Research of Sightseeing Plant-A Case of Chin-Peng Towel Sightseeing Plant in Huwei Township, Yunlin, Taiwan. / by: (Language materials, printed)

SWOT矩陣.

觀光工廠.

STP分析.

毛巾產業.

SWOT matrix analysis.

Segmentation targeting and positioning.

Porter五力分析.

Porter’s five force analysis.

Towel industry.

Sightseeing plant.