行動商務.

探討影響越南消費者對行動商務轉換意願之關鍵因素 = = Determinants of Consumers’Switching Intention to Adopt M-commerce in Vietnam :: An Empirical Analysis / by: (書目-語言資料,印刷品)

brand loyalty.

customer engagement.

customer lifestyle.

intention to switching.

M-commerce.

mobile marketing.

perceived trust.

push-pull-mooring theory.

shopping preference theory.

social influence.

technophobia.

品牌忠誠度.

感知信任.

消費者參與.

消費者生活方式.

社會影響.

科技恐懼症.

行動商務.

行動行銷廣告和轉換意向.

購物偏好理論.