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口碑效應.
Overview
Works:
1 works in 1 publications in 1 languages
Titles
雲林縣食用油產品品牌形象、口碑及知覺價值對顧客再購意願之影響 = = The Effect of Brand Image, Word-of-Mouth, Perceived Value and Repurchase Intention of Oil Products in Yunlin County /
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(Language materials, printed)
Subjects
口碑效應.
結構方程式.
行銷策略.
SEM.
Word of Mouth.
Marketing Strategy.
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