觀光意象.

觀光意象與知覺價值對遊客購買意願影響 -以「屏東可可園區」為例 = = Effect of Tourism Image and Perceived Value on Purchase Intention of Tourists:An Example “PingTung Cacao Park” / by: (Language materials, printed)

Perceived Value.

Purchase Intentions.

Tourism Image.

知覺價值.

觀光意象.

購買意願.