Media Planning.

Handbook of media and communication economics = a European perspective / by: (Language materials, printed)

The attention economy = a category blueprint / by: (Language materials, printed)

Celebrity, social media influencers and brand performance = exploring new dynamics and future trends in marketing / by: (Language materials, printed)

Sharing Behavior of Brand Crisis Information on Social Media = A Case Study of Chinese Weibo / by: (Language materials, printed)

Das Verkaufsnavi für Medienberater = Der Fahrplan zu mehr Umsatz im Verkauf von Werbemitteln / by: (Language materials, printed)

Einführung in die Mediaplanung = Grundlagen für klassische und digitale Kanäle / by: (Language materials, printed)

Marketing for Small B2B Businesses = How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / by: (Language materials, printed)

KI in der digitalisierten Medienwirtschaft = Fallbeispiele und Anwendungen von Algorithmen / by: (Language materials, printed)

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions = Case of Vietnam and Sri Lanka / by: (Language materials, printed)

Sales and Distribution.

Social media.

Communication.

Digital and New Media.

Customer Relationship Management.

Internet marketing.

Branding.

Digital Marketing.

Advertising.

Mass media

Public relations.

Marketing.

Business and Management.

Consumer Behavior .

Attention

Media Policy and Politics.

Digital media.

Small business.

Digital communications

Media Sociology.

New business enterprises.

Public Relations.

Customer relations—Management.

Small Business.

Cultural Economics.

Management science.

Media Planning.

Telemarketing.

Consumer behavior.

Sector and Industry Studies.

Business.

Advertising media planning.

Social Media.

Information society

Entrepreneurship.

Branding (Marketing).

Media and Communication.

Sales management.

Mass media policy.